Resources

Ideas to win more listings.

Playbooks, case studies and product news on marketing in the age of AI search.

Ready to run row on Campaigns

Featured · Product

What's new in Properti: October 2026

Ready to run campaigns, campaign breakdowns, head office Ready to run and bigger customer list audiences, plus the smaller things we shipped in October 2026.

21 October 2026

Ready to run row on CampaignsProduct

Ready to run: your next listing campaign is already built

Properti now builds listing campaigns from your photos and copy, ready for you to review. Head office can build one once and every office can run it.

19 October 2026

Reviews series hero 1: Sellers read your reviews before they call youReads

Sellers read your reviews before they call you

Before a seller calls an agent, they look them up. Here's what they see when they find you, and how to make your reviews do the talking.

14 October 2026

Reviews series hero 2: When to ask for a reviewReads

When to ask for a review (hint: not three weeks later)

Most happy vendors never leave a review because nobody asked at the right moment. When to ask, how to ask, and how to make it one tap.

14 October 2026

Reviews series hero 3: Your replies are free marketingReads

Your review replies are free marketing. Most agents leave them blank.

A reply to a review isn't admin. It's public copy sellers read when they look you up. What a good reply looks like, including to the bad ones.

14 October 2026

Reviews update hero: Google and realestate.com.au in one inboxProduct

Reviews update: realestate.com.au reviews and website widgets

realestate.com.au reviews now sync into Properti next to your Google ones, and a new widget puts them on your own website. One inbox, both sources, one line of code.

9 September 2026

UI refresh heroProduct

A fresh new look. Same Properti.

We redesigned Properti: cleaner pages, snappier performance, and more room to work. The top bar is gone, account actions moved to the left panel, and everything else is right where you left it.

24 August 2026

Reviews launch heroProduct

Reviews is live: every review, finally doing its job

Every Google review in one inbox, requests by email, SMS or QR, AI replies you approve, and one-click social sharing. Reviews is live in Properti for every workspace.

11 August 2026

Properti - Reb Table 2026Events

That's a Wrap: Properti at the REB Innovation Summit 2026 and Awards Night

Properti's recap of the REB Innovation Summit 2026 - Gold Partner, Innovation Awards finalist, Agent Grader demos, the Digital Visibility Index launch and a memorable awards night with the team and clients.

4 July 2026

Cruise, the coral Properti character, flying across a royal blue background. Headline: Page two of Google is a quiet place.Reads

A Guide to SEO for Estate Agents

If you're an estate agent struggling to get your website to rank on the first page of Google, it might be time to focus on search engine optimization (SEO). In ...

28 April 2023

Homey, the lavender Properti character, flying across a royal blue background. Headline: If the photo fibs, buyers find out.Reads

How To Avoid False Advertising in Real Estate

Any agent will tell you that being accused of misleading or deceptive conduct is just about the worst thing that could possibly happen in a real estate career. ...

23 June 2022

Pip, the pink Properti character, flying across a royal blue background. Headline: Sixteen ideas. Pick three. Do them.Leads

16 Quick Real Estate Advertising Ideas

Marketing yourself as a real estate agent is a hot topic in the industry right now, and something we consider ourselves to be experts in. But a lot of real esta...

16 June 2022

Sunny, the gold Properti character, flying across a royal blue background. Headline: New to the job? Start here.Referrals

Properti’s Top Three Marketing Tips for New Real Estate Agents

Properti’s Top Three Marketing Tips for New Real Estate Agents It’s a tough market out there, and breaking into an industry as volatile as real estate is even t...

10 June 2022

A Google rating badge and a five star Google review for a real estate agency. Headline: Sellers Google you before they call.Leads

Why a Google Business Profile is a Must for Every Real Estate Agent

Why a Google Business Profile is a Must for Every Real Estate Agent When someone is looking to jump into the property market, what do you think is the very firs...

19 May 2022

Sunny, the gold Properti character, flying across a royal blue background. Headline: Sellers pick a person, not a logo.Leads

5 Ways to Build a Better Personal Brand in Real Estate

5 Ways to Build a Better Personal Brand in Real Estate If you’re wanting to make it in the real estate world, you need to level up your branding game. Who are y...

12 May 2022

Twinkle, the teal Properti character, flying across a royal blue background. Headline: Your next vendor is already scrolling.Leads

Social Media Can Be Your Real Estate Prospecting Tool

Social Media Can Be Your Real Estate Prospecting Tool It’s no secret that buyers and sellers do their research before entering the market. And that includes res...

6 May 2022

Twinkle, the teal Properti character, flying across a royal blue background. Headline: Post when people are actually looking.Instagram

Real Estate Social Media Calendar

Real Estate Social Media Calendar When you’re building a social media campaign for your agency, the next step after designing the posts themselves is to work ou...

19 April 2022

Pip, the pink Properti character, flying across a royal blue background. Headline: Liked, then known, then trusted.Leads

Video Marketing In Real Estate

Video Marketing In Real Estate Still feeling like you can’t crack the code of real estate video marketing? Here’s three of Properti’s strongest tips for devotin...

19 April 2022

Homey, the lavender Properti character, flying across a royal blue background. Headline: Busy is not the same as done.Reads

20 Tips to Boost your Marketing Efficiency

Sometimes after going home from a long day of working on a marketing strategy can have you wondering that all too common question - ‘what did I achieve today? T...

13 September 2021

Cruise, the coral Properti character, flying across a royal blue background. Headline: Where people are in business mode.Marketing

8 Reasons Why Real Estate Agents Should Use LinkedIn to Get Leads

Here are eight reasons to use LinkedIn for Real Estate1. Designed for businessWhile other platforms are more social, and users tend to access them to unwind, pe...

6 October 2020

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