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Playbooks, case studies and product news on marketing in the age of AI search.
That's a Wrap: Properti at the REB Innovation Summit 2026 and Awards Night
Properti's recap of the REB Innovation Summit 2026 - Gold Partner, Innovation Awards finalist, Agent Grader demos, the Digital Visibility Index launch and a memorable awards night with the team and clients.
July 4, 2026
ReadsA Guide to SEO for Estate Agents
If you're an estate agent struggling to get your website to rank on the first page of Google, it might be time to focus on search engine optimization (SEO). In ...
April 28, 2023
VideoDo More With Less and Dominate Your Digital Marketing
Digital marketing is a big, deep pool of work — and even if you start slowly and learn to swim in the shallow end, before you know it, you’re drowning in Facebo...
June 23, 2022
ReadsHow To Avoid False Advertising in Real Estate
Any agent will tell you that being accused of misleading or deceptive conduct is just about the worst thing that could possibly happen in a real estate career. ...
June 23, 2022
Leads16 Quick Real Estate Advertising Ideas
Marketing yourself as a real estate agent is a hot topic in the industry right now, and something we consider ourselves to be experts in. But a lot of real esta...
June 16, 2022
LeadsThe 4 Reasons Your Real Estate Marketing Campaigns Fail
Sometimes, even the most well-placed, high-budget marketing campaigns fall short of their targets. When a real estate agent puts their heart and soul into a mar...
June 16, 2022
PodcastDo you really need a Videographer?
In a world where we all have professional cameras built into our smartphones, are videographers becoming obsolete in real estate? The quick answer? Not really. ...
June 13, 2022
ReferralsProperti’s Top Three Marketing Tips for New Real Estate Agents
Properti’s Top Three Marketing Tips for New Real Estate Agents It’s a tough market out there, and breaking into an industry as volatile as real estate is even t...
June 10, 2022
LeadsThe Jason Adcock Formula to 3X Your Income in 1 Year
The Jason Adcock Formula to 3X Your Income in 1 Year Jason Adcock has been one of Brisbane’s premiere real estate agents for the past 28 years. His sales portfo...
June 9, 2022
Podcast5 Best Real Estate Digital Marketing Strategies
Real estate is both a challenging and potentially lucrative industry, but in order to secure the levels of income you hear about on the street you need to put y...
June 7, 2022
PodcastWhat is Meta and is it the end of Facebook?
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"> </span> What is Meta? Why ...
June 6, 2022
PodcastReels: What are they and how can you use them?
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June 2, 2022
LeadsHow Reputation Spreads on Social Media: The Tom Cashman Story
How Reputation Spreads on Social Media: The Tom Cashman Story In early February 2022, a Sydney comedian by the name of Tom Cashman made global headlines after h...
May 31, 2022
LeadsWhy a Google Business Profile is a Must for Every Real Estate Agent
Why a Google Business Profile is a Must for Every Real Estate Agent When someone is looking to jump into the property market, what do you think is the very firs...
May 19, 2022
Leads5 Ways to Build a Better Personal Brand in Real Estate
5 Ways to Build a Better Personal Brand in Real Estate If you’re wanting to make it in the real estate world, you need to level up your branding game. Who are y...
May 12, 2022
LeadsSocial Media Can Be Your Real Estate Prospecting Tool
Social Media Can Be Your Real Estate Prospecting Tool It’s no secret that buyers and sellers do their research before entering the market. And that includes res...
May 6, 2022
ReferralsHow To Set Up Real Estate Advertising on Facebook - Part 2
How To Set Up Real Estate Advertising on Facebook - Part 2 In Part 1 we covered how to set up your Facebook Business page to automatically populate with ads for...
May 4, 2022
ReferralsHow To Set Up Real Estate Advertising on Facebook - Part 1
How To Set Up Real Estate Advertising on Facebook - Part 1 Facebook is THE social media platform. Did you know that over 80% of Australians between the ages of ...
May 4, 2022
LeadsThe Changing Landscape of Social Media
The Changing Landscape of Social Media It’s been a big first quarter for the world of social media. After a big downswing in usage stats and market position las...
April 28, 2022
LeadsProperti’s Quick-Start Guide to Email Marketing — Part 2
Properti’s Quick-Start Guide to Email Marketing — Part 2 In part one of Properti’s Quick-Start Guide to Email Marketing, we covered what to look for in a servic...
April 26, 2022
LeadsProperti’s Quick-Start Guide to Email Marketing — Part 1
Properti’s Quick-Start Guide to Email Marketing — Part 1 Digital marketing has been one facet of successful real estate marketing for a while now, and the adven...
April 26, 2022
BrandProperti Now Supports Instagram Carousel Posts
Properti Now Supports Instagram Carousel Posts Properti is, at its core, a social media management platform, tailored specifically to suit the real estate indus...
April 21, 2022
InstagramReal Estate Social Media Calendar
Real Estate Social Media Calendar When you’re building a social media campaign for your agency, the next step after designing the posts themselves is to work ou...
April 18, 2022
LeadsVideo Marketing In Real Estate
Video Marketing In Real Estate Still feeling like you can’t crack the code of real estate video marketing? Here’s three of Properti’s strongest tips for devotin...
April 18, 2022
LeadsNeed Some Real Estate Digital Marketing Ideas?
Need Some Real Estate Digital Marketing Ideas? Are you an agent or an agency’s social media manager and struggling to find new ways to digitally bring in more v...
April 12, 2022
BrandThe Cost of Real Estate Advertising
The Cost of Real Estate Advertising Budgeting your real estate’s advertising costs before jumping into the sales process is difficult. There are so many fees an...
April 12, 2022
Video4 Insights For Creating Engaging Real Estate Video Content in 2022
Over the last few years, social media has evolved from a place of static images and posts to one of dynamic video content, curated by user-influenced algorithms...
April 8, 2022
LeadsProperti is Giving Back to Our Flood-Impacted Communities
A few weeks ago, the east coast of Australia was hit by the worst rain and flooding we’ve seen in decades. Many areas are only just beginning to recover. During...
March 22, 2022
LeadsIs Property Technology the Next Boom Investment?
Property technologies — or just proptech, if you’re feeling cheeky — have become a massive industry over the last two years, completely reshaping the back-end o...
March 3, 2022
BrandHow To Create Social Real Estate Videos That Grab Attention in 15 Seconds
Social media is ever-present in so many people’s lives, and we know it’s an amazing tool in our marketing tool belt. But there’s one social media marketing aven...
February 22, 2022
Marketing4 Ways to Stop Being the Most Boring Agent on Instagram
As someone who literally founded a company to create social media for real estate agents, you can imagine the colossal number of hours I spend on real estate In...
February 20, 2022
Getting StartedEvery Agent Wants to be James Bond
It’s no secret that nearly everyone working in real estate wants to project that suave, sophisticated, and successful ideal - I mean, “Real Estate Agent'' is on...
February 14, 2022
BrandCan Photoshop Go Too Far?
Photography is one of the most important parts of real estate marketing. If you can’t show photos of a property, how is anyone going to be attracted enough to b...
January 31, 2022
BrandBrand Awareness in 2022
Happy New Year! Welcome to 2022! It’s a brave new world out there, and there’s definitely been some big changes made in the last two years that look to be stick...
January 5, 2022
MarketingHow to Get Your Brand Message Right in Times of Crisis
If you’ve read a blog post, press release, news article, or just your social media feed at some point in the last 18 months, you will have heard that we’re livi...
October 14, 2021
MarketingThe 3 Types Of Video Content Helping Agents Break Sales Records
Meet Jason Adcock. Jason’s been selling prestige real estate in Brisbane through his agency Adcock Prestige for 27 years - so obviously, social media is a relat...
October 13, 2021
Marketing3 Clever Ways to Generate More Real Estate Referrals
Talk to any realtor and they’ll tell you that they find some of their strongest clients through referrals. Referrals come from you providing such an exceptional...
October 12, 2021
Video10 Real Estate Videos Smart Agents Are Using
Overview These days everyone is making videos, but few are doing it right. However, it's the ideal way to generate and nurture leads. Integrating videos into yo...
September 20, 2021
Reads20 Tips to Boost your Marketing Efficiency
Sometimes after going home from a long day of working on a marketing strategy can have you wondering that all too common question - ‘what did I achieve today? T...
September 12, 2021
InstagramHow to Cross-Post to Instagram And Your Facebook Page.
Few would doubt the fantastic benefits social media posting has for agencies. But ensuring efficient and effective posting means more time for getting new listi...
September 6, 2021
ReadsAussie Suburbs where prices increased by more than $ 50,000 per month
More than 250 suburbs across Australia have seen house values rise by $200,000 or more in the last 12 months. Prices soaring by more than $50,000 per month in 2...
August 30, 2021
ReadsWill the Brisbane Olympics lead to a Gold medal for property prices?
The spark that lights the Brisbane 2032 Olympic torch will have already ignited the Brisbane property market as prices are predicted to hit golden levels. The m...
August 22, 2021
BrandHow social media is critical for 2021
While 2020 unraveled as unreliably uncertain, 2021 marked the cross over into uncertain as the new norm. The impact of this has created changes across many indu...
August 17, 2021
ReadsHow to decrease Buyer frustration in a crowded market
Australia’s real estate market has never been hotter ???? Properti.ai reports agents are rushing to list their campaigns. At the same time, buyers describe less...
August 12, 2021
Property MarketNo.of listings ‘coming to market’ down by 28%.
With seller listings coming to the market down by 28%, acquiring new listings is becoming even more of a challenge for agents. Listings are often gobbled up in ...
August 5, 2021
MarketingFacebook : Are 3rd Party tools penalised?
That’s why third-party Facebook publishing tools exist. You may have heard various people warn you about using third-party tools on Facebook, but do these tools...
December 7, 2020
Property MarketWhy 1.1m Aussies are planning to sell their homes soon
By Tarric Brooker As the normal hustle and bustle of life ground to a halt during the lockdowns earlier in the year, many Australians found themselves reassessi...
November 30, 2020
PressCustomisation key to marketing success
A new marketing platform aims to do away with the “one-size-fits-all” property marketing approach that’s traditionally been taken by real estate agencies. Prope...
November 23, 2020
Marketing5 reasons why your real estate business should have a LinkedIn Company Page
If you’re a real estate professional and are already on LinkedIn, then you probably know how beneficial this social media platform is for business and networkin...
November 10, 2020
Property MarketCOVID Property boom could push QLD homes up by 20%
Fears of a real estate armageddon in the wake of the pandemic have been replaced with a surge in confidence in the Sunshine State’s housing market, driven by an...
October 18, 2020
Marketing8 Reasons Why Real Estate Agents Should Use LinkedIn to Get Leads
Here are eight reasons to use LinkedIn for Real Estate1. Designed for businessWhile other platforms are more social, and users tend to access them to unwind, pe...
October 5, 2020
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