How visible is your agency, really?
See how Australian agents rank across AI search, social and reviews, and exactly where you stand. Get the full Digital Visibility Index, plus your own free Agent Grader score.
Only 1 in 5 agents has the footprint to be scored at all
40k agents measured across 5 platforms and 8 states
Your free Agent Grader score included
Get the free report
The 2026
Digital Visibility
Index _/
The national benchmark of digital presence, content quality, reviews and platform reach across Australia’s real estate agents.
40k
agents tracked
8
states & territories
5
platforms checked
Benchmarking how agents get found in the age of AI search.
Invisible 38.6%Partially visible 40.6%Visible 20.8%
The benchmark, broken down.
The visibility gap
Only 20.8% of agents can be scored. More than a third are invisible to digital discovery entirely.
Where agents actually live
LinkedIn leads on claims, but Instagram and Facebook do the discovery work. X has all but evaporated.
The reviews reality
90% of agents rely on their agency's Google profile. The 10% who own theirs rate measurably higher.
The five visibility tiers
Platinum, Gold, Silver, Bronze and Not Yet Ranked, and exactly what separates them.
The first validated benchmark of its kind.
40k
agents measured
59.5
national average score
20.8%
scoreable cohort
The 2026
Digital Visibility
Index _/
The national benchmark of digital presence, content quality, reviews and platform reach across Australia’s real estate agents.
40k
agents tracked
8
states & territories
5
platforms checked
Benchmarking how agents get found in the age of AI search.
Invisible 38.6%Partially visible 40.6%Visible 20.8%
Get the 2026 Digital Visibility Index.
Free, instant download. Includes your own Agent Grader score.