The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

McGrath - Blackburn logo
Bronze

McGrath - Blackburn

Real Estate AgencyMcGrath

60th of 150 McGrath offices by sales

4.6 · 498 reviews

Google

9/9 graded

Agent roster

60/100

AI visibility · Building

Bronze
26/100
Agency ScoreScored 21 Oct 2026
BronzeSilver

19 pts to Silver

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Market footprint

McGrath - Blackburn is a 9-agent McGrath office in Blackburn, VIC, active across 5 suburbs, with 176 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

BlackburnPrimary suburbMcGrath60th of 150 by sales9 agents9 graded176 soldby its agents, 12 months4.6/5 on Google498 reviews

Where the office works

  • Blackburn
    3130
    2 agents
  • Blackburn North
    3130
    2 agents
  • Mornington
    3931
    2 agents
  • Wantirna South
    3152
    2 agents
  • Box Hill
    3128
    1 agent

Your next moves

· Blackburn offices average 23

#5 of 10 offices in Blackburn

4 points behind #4, 20 points behind #1.

1

Get more of your agents posting

+15 to #2

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou11vsAverage of #2 to #431

Matching them adds about 15 points to your overall score, enough to take #2.

Your competitive position

Rank in

Blackburn

Office area

#5 of 10 scored offices

4 points behind #4, 20 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 50% in your area#5 of 10
BottomTop
Bronze

26

Office score

+3 vs area

23

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+31 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-9 vs avg
Inside McGrath#17 of 24 in VIC
McGrath average37/100 -11

Top offices in Blackburn

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

70

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

11

Agents at this office· 9

Graded
9 of 9
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
3
agents
Facebook
1
agents
LinkedIn
2
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.6/5

498 reviews on Google

Latest: 2 months ago

View reviews
realestate.com.au
176sold

by 9 agents, last 12 months

View office on REA
Facebook
Office page linked

Shared with 1 other office · content counted at 50%

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

McGrath - Blackburn has 498 reviews on Google

4.6average rating
See all on Google →
  • 2 months ago

    My wife and I could not be happier with hiring James Lewis as our agent. From start to finish, he showed the utmost courtesy, professionalism, and was always super responsive. He went above and beyond in every way, helping us set up our property when we were away and responding promptly even during the late evenings when we needed assistance. Thanks to his efforts, our home in Victoria sold much faster than expected and for a price we are pleased with. We would recommend James Lewis to everyone!

    David LeeGoogle
  • 2 months ago

    I have had a great experience, over the years, with McGrath Blackburn. From James Lewis helping me sell an investment property to Trudi who managed my property. I've enjoyed their responsive, personability and professional communication. I've only had one significant issue and that was in regards to privacy, as part of the process of property title change, with communication continuing to be sent to a person who was no longer privy to. This has caused myself some anxiety over the years. I can only hope that this issue has been resolved but having now been a customer for 4 years I will hold my breath.

  • 5 months ago

    I met James Lewis about a year ago after he sold a property in my street, and I was impressed enough to engage him to sell mine. Our first campaign didn’t get the result we hoped for, and I briefly tried another agent — which made me realise just how professional and committed James actually is. I returned to James, and on the third campaign he successfully sold my heritage‑listed property, which was not an easy home to market. His communication, persistence, and negotiation skills were outstanding throughout the entire process. Based on my experience, James Lewis is a genuine real estate agent — something rare in a market where there are many shifty operators. He consistently demonstrated the qualities that truly matter when choosing an agent: Transparency Strong Communication Active Listening James listens, follows through on his commitments, and genuinely cares about achieving the best outcome for his clients. I’m extremely grateful for his hard work and dedication. I would definitely choose James Lewis again for any future property sales.

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This Facebook page is shared across 2 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath Box Hill. An office-level page restores full credit.

This LinkedIn page is shared across 85 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Albury/Wodonga, McGrath - Avoca Beach, McGrath Ballarat - BALLARAT CENTRAL, McGrath - Ballina/Lennox Head/Alstonville, McGrath - Balmain, McGrath - Berowra and 78 more. An office-level page restores full credit.

This YouTube page is shared across 2 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Box Hill. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

60/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
35/ 40

Google: 498 reviews · 4.6★ · REA: 360 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
19/ 25

IG present · FB 281 followers

Great start with 281 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months176 sold by its agents
Current listingsNot fetched yet
Primary suburbBlackburn

Profile completeness

90%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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