The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

McGrath - Balmain logo
Bronze

McGrath - Balmain

Real Estate AgencyMcGrath

Rozelle, NSWmcgrath.com.auInstagramFacebookSharedLinkedInSharedYouTube
92nd of 150 McGrath offices by sales

4.9 · 77 reviews

Google

4/4 graded

Agent roster

64/100

AI visibility · Building

Bronze
30/100
Agency ScoreScored 21 Oct 2026
BronzeSilver

15 pts to Silver

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Market footprint

McGrath - Balmain is a 4-agent McGrath office in Rozelle, NSW, active across 2 suburbs, with 105 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

RozellePrimary suburbMcGrath92nd of 150 by sales4 agents4 graded105 soldby its agents, 12 months4.9/5 on Google77 reviews

Where the office works

  • Rozelle
    2039
    3 agents
  • Russell Lea
    2046
    1 agent

Your next moves

· Rozelle offices average 33

#2 of 3 offices in Rozelle

20 points behind #1.

1

Get more of your agents posting

+16

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou22vs#1 office44

Matching them adds about 16 points to your overall score, closing in on #1.

2

Ask recent sellers for a Google review

+3

Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.

Reputation and reviews scoreYou54vs#1 office66

Matching them adds about 3 points to your overall score, closing in on #1.

Your competitive position

Rank in

Rozelle

Office area

#2 of 3 scored offices

20 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 67% in your area#2 of 3
BottomTop
Bronze

30

Office score

-3 vs area

33

Area avg

PostingNo data
EngagementNo data
Reputation and reviews54
VideoNo data
CreativeNo data
ReachNo data
Agent roster22
Inside McGrath#57 of 85 in NSW
McGrath average37/100 -7

Top offices in Rozelle

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

54

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

22

Agents at this office· 4

Graded
4 of 4
Posted, 30 days
1 of 4
Agent posts, 30 days
24
Agents with a linked profile
Instagram
1
agents
Facebook
2
agents
LinkedIn
2
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.9/5

77 reviews on Google

Latest: a month ago

View reviews
realestate.com.au
105sold

by 4 agents, last 12 months

View office on REA
Facebook
Office page linked

Shared with 53 other offices · content counted at 50%

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

McGrath - Balmain has 77 reviews on Google

4.9average rating
See all on Google →
  • a month ago

    We have been using Alessandro as our rental agent for 6 years. But sadly we had to move out because we bought a new home. He is so pleasant and eager to help us in any way or communicating with our landlord, making our rental time so easy. We couldn’t thank Alex enough for looking after us. In the future, if we ever need any estate agent he will be the man to go to.

    Anna KwekGoogle
  • 2 months ago

    I have liked the prompt response of McGrath in any kind of situation. Alessandro - my property manager has been of a great help. Very polite and professional in his works. Much recommended

  • 2 months ago

    Alessandro Lanzafame provided excellent service throughout the entire process. He was professional, responsive, and genuinely committed to making everything smooth and stress-free. I highly recommend him to anyone looking for a reliable real estate agent.

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This Facebook page is shared across 54 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Avoca Beach, McGrath - Berowra, McGrath - Beverly Hills, McGrath - Brighton Le Sands, McGrath - Castle Hill, McGrath - Coburg/Brunswick and 47 more. An office-level page restores full credit.

This LinkedIn page is shared across 93 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Albury/Wodonga, McGrath - Avoca Beach, McGrath Ballarat - BALLARAT CENTRAL, McGrath Ballina | Alstonville Lennox Head | Byron Bay, McGrath Bayside Cleveland, McGrath - Berowra and 86 more. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

64/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
35/ 40

Google: 77 reviews · 4.9★ · REA: 22 reviews · 5.0★ · FB: 4 ratings

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
23/ 25

IG 2,112 followers · FB 1,603 followers

Strong multi-platform presence (3,715 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months105 sold by its agents
Current listingsNot fetched yet
Primary suburbRozelle

Profile completeness

80%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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