Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

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Bronze

Marshall White

Real Estate AgencyMarshall White

Blackburn, VICInstagramFacebookLinkedInYouTube
22 agents3rd of 15 Marshall White officesActive in 5 suburbs734 sold (top agents)

4.8 stars

Latest review: 5 months ago

Live · LinkedIn page

Company page

34 /100 brand avg

Marshall White benchmark

16/22 graded

Agent coverage

Bronze
32/100
Agency Score
BronzeSilver

28 pts to Silver

Your next moves

  • 1

    Lift average score by 48 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

  • 3

    Add your missing company social pages

    Vendors check your social presence

    Company Instagram currently empty.

Score breakdown

Posting Consistency

Avg cadence across the office

28

Audience Engagement

Avg interaction per follower

17

Reputation & Reviews

Trust signals across platforms

69

Video Presence

Share of video posts

13

Creative Quality

Visual quality and consistency

9

Reach & Amplification

Organic and paid reach

66

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
12
agents
Facebook
16
agents
LinkedIn
19
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

71/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
36/ 40

Google: 137 reviews · 4.8★ · REA: 662 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
23/ 25

IG 786 followers · FB 1,583 followers

Strong multi-platform presence (2,369 followers). Wide enough to surface in AI search.

Content Consistency
Weak
6/ 20

Office activity score: 28/100

Posting too infrequently. Aim for 3+ posts a week.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

80%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • Hawthorn
    3122
    4 agents
  • Toorak
    3142
    4 agents
  • Brighton
    3186
    3 agents
  • St Kilda
    3182
    3 agents
  • Blackburn
    3130
    1 agent
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Your competitive position

#2 of 10 offices

in Blackburn

Top 20% in your area#2 of 10
BottomTop
Bronze

32

Office Score

+1 vs area

31

Area Avg

Posting0 vs avg
Engagement-5 vs avg
Video-3 vs avg
Creative-10 vs avg
Reach+54 vs avg
Inside Marshall White#6 of 15 in VIC

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