Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.
Barry Plant - Essendon
Real Estate Agency · Barry Plant
4.8 stars
Latest review: 2 months ago
No LinkedIn page
58 /100 brand avg
Barry Plant benchmark
7/10 graded
Agent coverage
12 pts to Silver
Your next moves
- 1
Lift average score by 32 points to hit Gold
Sellers compare offices before choosingCoach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.
- 2
Run a Facebook ads campaign
Keeps your office in front of local vendorsPaid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.
- 3
Add your missing company social pages
Vendors check your social presenceCompany LinkedIn page, Company Facebook page, Company Instagram currently empty.
Score breakdown
Posting Consistency
Avg cadence across the office
Audience Engagement
Avg interaction per follower
Reputation & Reviews
Trust signals across platforms
Video Presence
Share of video posts
Creative Quality
Visual quality and consistency
Reach & Amplification
Organic and paid reach
Social proof
329 Google reviews
Latest review: 2 months ago
Facebook ads
No Facebook pages detected for this office
Posting & presence
AI Search Visibility
Likely to surface when buyers ask AI assistants about offices in the area.
Google: 329 reviews · 4.8★ · REA: 1,181 reviews · 5.0★
Strong review authority across plenty of credible sources for AI to cite.
IG present · FB 4,400 followers
Strong multi-platform presence (4,400 followers). Wide enough to surface in AI search.
Office activity score: 45/100
Posting regularly. Bump to 5+ a week to maximise pickup.
Facebook pages linked · No active ads
Even $5/day on your top posts dramatically expands AI's reach.
Profile completeness
- Agency logo
- Brand color
- Phone number
- Website / domain
- Company LinkedIn pageAdd LinkedIn →
- Company Facebook pageAdd Facebook →
- Company InstagramAdd Instagram →
- Google reviews connected
- Facebook ads running
- At least 3 agents graded
Agents at this office
72Romi Sleiman82 sold · Craigieburn
69Olivia D’Cruz71 sold · Moonee Ponds
67Harry Tzirvelakis76 sold · Moonee Ponds
64Stefan Luci41 sold · Keilor East
61Francesca Carasavidis24 sold · Westmeadows
0Caleb Venneri174 sold · Moonee Ponds
0Natalie Drazic88 sold · Airport West
unscoredPaul Filippone57 sold · Keilor East
Service footprint
- Airport West30423 agents
- Moonee Ponds30393 agents
- Keilor East30332 agents
- Craigieburn30641 agent
- Westmeadows30491 agent
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Grade me as an agentYour competitive position
#4 of 7 offices
in Airport West
48
Office Score
-13 vs area61
Area Avg
Top offices in Airport West
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