The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Barry Plant -  Essendon logo
Gold

Barry Plant - Essendon

Real Estate AgencyBarry Plant

Airport West, VICInstagramFacebookLinkedInSharedYouTube
1st of 43 Barry Plant offices by sales

LinkedIn page shared with 43 other offices. Its posts count at 50% toward this office's score.

4.8 · 337 reviews

Google

10/10 graded

Agent roster

65/100

AI visibility · Strong

Gold
74/100
Agency ScoreScored 21 Oct 2026
GoldPlatinum

6 pts to Platinum

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Market footprint

Barry Plant - Essendon is a 10-agent Barry Plant office in Airport West, VIC, active across 5 suburbs, with 721 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

Airport WestPrimary suburbBarry Plant1st of 43 by sales10 agents10 graded721 soldby its agents, 12 months4.8/5 on Google337 reviews

Where the office works

  • Airport West
    3042
    3 agents
  • Moonee Ponds
    3039
    3 agents
  • Keilor East
    3033
    2 agents
  • Craigieburn
    3064
    1 agent
  • Westmeadows
    3049
    1 agent

Your next moves

· Airport West offices average 44

#1 of 7 offices in Airport West

7 points clear of #2.

Your office is scoring well across all dimensions. Keep up the consistency.

Your competitive position

Rank in

Airport West

Office area

#1 of 7 scored offices

7 points clear of #2.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 14% in your area#1 of 7
BottomTop
Gold

74

Office score

+30 vs area

44

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+18 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster+42 vs avg
Inside Barry Plant#3 of 42 in VIC
Barry Plant average41/100 +33

Top offices in Airport West

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

78

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

73

Agents at this office· 10

Graded
10 of 10
Posted, 30 days
1 of 10
Agent posts, 30 days
19
Agents with a linked profile
Instagram
10
agents
Facebook
9
agents
LinkedIn
6
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.8/5

337 reviews on Google

Latest: 4 months ago

View reviews
realestate.com.au
721sold

by 10 agents, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Barry Plant - Essendon has 337 reviews on Google

4.8average rating
See all on Google →
  • 4 months ago

    I would like to sincerely thank Bill Karp and Angelo Taranto and the Team from Barry Plant for their exceptional support and guidance throughout the sale of my late parents' home. This was a very emotional and difficult process for my family, and Bill and Angelo handled every aspect with professionalism, compassion, and care. Their clear instructions, expert guidance, and ongoing support made a challenging time much easier to navigate. I truly appreciated their understanding, responsiveness, and commitment to achieving a positive outcome. I would highly recommend Bill, Angelo, and the Barry Plant team to anyone looking for knowledgeable and supportive real estate professionals.

  • 4 months ago

    I highly recommend Caleb. He sold my apartment in just 6 days and made the entire process smooth and stress-free. He was professional, knowledgeable, and kept me updated every step of the way. His communication was excellent, and I always felt informed throughout the sale. Thank you for achieving such a great result and making the experience so easy.

  • 6 months ago

    Really happy with Harry as our agent. He was always quick to respond to our questions . What really stood out was his willingness to go the extra mile. He arranged private inspections to suit our schedule and even accommodated our visit so we could properly measure our furniture and plan ahead. Super easy to deal with and very helpful throughout. Would definitely recommend.

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This LinkedIn page is shared across 44 offices. Content on a shared page counts at 50% toward each office's score.

Also used by Barry Plant Ballarat - BALLARAT, Barry Plant - Berwick, Barry Plant - Boronia, Barry Plant - Caroline Springs, Barry Plant - Craigieburn, Barry Plant Cranbourne and 37 more. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

65/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
36/ 40

Google: 337 reviews · 4.8★ · REA: 1,181 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
23/ 25

IG present · FB 4,400 followers

Strong multi-platform presence (4,400 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months721 sold by its agents
Current listingsNot fetched yet
Primary suburbAirport West

Profile completeness

80%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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