The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Barry Plant - Keilor East logo
Gold

Barry Plant - Keilor East

Real Estate AgencyBarry Plant

Airport West, VICbarryplant.com.auInstagramFacebookLinkedInSharedYouTube
27th of 43 Barry Plant offices by sales

LinkedIn page shared with 43 other offices. Its posts count at 50% toward this office's score.

4.9 · 339 reviews

Google

3/5 graded

Agent roster

60/100

AI visibility · Building

Gold
67/100
Agency ScoreScored 21 Oct 2026
GoldPlatinum

13 pts to Platinum

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Market footprint

Barry Plant - Keilor East is a 5-agent Barry Plant office in Airport West, VIC, active across 4 suburbs, with 174 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

Airport WestPrimary suburbBarry Plant27th of 43 by sales5 agents3 graded174 soldby its agents, 12 months4.9/5 on Google339 reviews

Where the office works

  • Airport West
    3042
    2 agents
  • Essendon
    3040
    1 agent
  • Keilor East
    3033
    1 agent
  • Sunshine West
    3020
    1 agent

Your next moves

· Airport West offices average 44

#2 of 7 offices in Airport West

7 points behind #1.

1

Get more of your agents posting

+7 to #1

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou63vs#1 office73

Matching them adds about 7 points to your overall score, enough to take #1.

Your competitive position

Rank in

Airport West

Office area

#2 of 7 scored offices

7 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 29% in your area#2 of 7
BottomTop
Gold

67

Office score

+23 vs area

44

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+18 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster+30 vs avg
Inside Barry Plant#5 of 42 in VIC
Barry Plant average41/100 +26

Top offices in Airport West

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

78

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

63

Agents at this office· 5

Graded
3 of 5
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
4
agents
Facebook
3
agents
LinkedIn
2
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.9/5

339 reviews on Google

Latest: 4 months ago

View reviews
realestate.com.au
174sold

by 5 agents, last 12 months

View office on REA
Facebook

No data

Builds trust with your local audience.

Set up page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Barry Plant - Keilor East has 339 reviews on Google

4.9average rating
See all on Google →
  • 4 months ago

    We couldn't be happier with the outstanding service we received from Paul. From our very first meeting through to the successful sale of our home, he was professional, honest, knowledgeable, and always kept us informed throughout the entire process. His communication was exceptional, and he genuinely had our best interests at heart. I highly recommend Paul to anyone looking to buy or sell a property. Thank you again for your hard work and support, we truly appreciate everything you did for us.

  • 4 months ago

    Jose Panameno, the BDM at Barry Plant, has been fantastic to work with. He's professional, approachable, and always willing to go the extra mile to provide support and guidance. His communication is excellent, and he genuinely cares about achieving the best outcomes for both clients and colleagues. Jose's market knowledge and dedication make him a real asset to the Barry Plant team. I highly recommend working with him!

  • 4 months ago

    I recently secured a one-bedroom apartment with Azhar's help, and I couldn't be happier with the experience. From our first interaction, he was friendly, professional, and genuinely invested in helping me find the right place. What I appreciated most was how responsive and easy to deal with he was throughout the whole process. He kept me updated, answered all my questions quickly, and made everything feel simple and stress-free. Finding and securing a rental can be challenging, but Azhar made the experience smooth from start to finish. It's rare to come across someone who is both highly professional and genuinely caring, and Azhar definitely stands out. I'm grateful for all his help and would happily recommend him to anyone looking for a reliable and trustworthy real estate agent. Thanks again, Azhar, for helping me secure my new home! 😊

AI Search Visibility

60/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
36/ 40

Google: 339 reviews · 4.9★ · REA: 366 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
18/ 25

IG present · FB present

Great start with 0 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months174 sold by its agents
Current listingsNot fetched yet
Primary suburbAirport West

Profile completeness

70%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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