Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

McGrath Rockhampton logo
Gold

McGrath Rockhampton

Real Estate AgencyMcGrath

BerserkerInstagramFacebookLinkedIn
5 agents29th of 268 McGrath officesActive in 4 suburbs308 sold (top agents)

4.9 stars

Latest review: 5 months ago

No LinkedIn page

Add LinkedIn →

35 /100 brand avg

McGrath benchmark

5/5 graded

Agent coverage

Gold
64/100
Agency Score
GoldGold

16 pts to Gold

Your next moves

  • 1

    Lift average score by 16 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

  • 3

    Add your missing company social pages

    Vendors check your social presence

    Company LinkedIn page, Company Facebook page, Company Instagram currently empty.

Score breakdown

Posting Consistency

Avg cadence across the office

38

Audience Engagement

Avg interaction per follower

100

Reputation & Reviews

Trust signals across platforms

70

Video Presence

Share of video posts

23

Creative Quality

Visual quality and consistency

100

Reach & Amplification

Organic and paid reach

60

Social proof

GOOGLE
4.9 stars

36 Google reviews

Latest review: 5 months ago

REALESTATE.COM.AU
5 agents
308 sales last 12mo
FACEBOOK

No data

Builds trust with your local audience.

Set up page

Facebook ads

Office has 3 Facebook pages but no live ads

No ads

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
4
agents
Facebook
5
agents
LinkedIn
3
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

76/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
37/ 40

Google: 36 reviews · 4.9★ · REA: 178 reviews · 5.0★ · FB: 7 ratings

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
25/ 25

IG 2,768 followers · FB 9,241 followers

Strong multi-platform presence (12,009 followers). Wide enough to surface in AI search.

Content Consistency
Growing
8/ 20

Office activity score: 38/100

Posting regularly. Bump to 5+ a week to maximise pickup.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

40%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • Frenchville
    4701
    2 agents
  • Berserker
    4701
    1 agent
  • Gracemere
    4702
    1 agent
  • Norman Gardens
    4701
    1 agent
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Your competitive position

#1 of 4 offices

in Berserker

Top 25% in your area#1 of 4
BottomTop
Gold

64

Office Score

+14 vs area

50

Area Avg

Posting-7 vs avg
Engagement+65 vs avg
Video-2 vs avg
Creative+70 vs avg
Reach+40 vs avg
Inside McGrath#2 of 268 nationally

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