Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

Ray White Rockhampton logo
Silver

Ray White Rockhampton

Real Estate AgencyRay White

BerserkerInstagramFacebookLinkedIn
9 agents27th of 1083 Ray White officesActive in 5 suburbs551 sold (top agents)

4.8 stars

Latest review: 3 months ago

Live · LinkedIn page

Company page

24 /100 brand avg

Ray White benchmark

9/9 graded

Agent coverage

Silver
52/100
Agency Score
SilverSilver

8 pts to Silver

Your next moves

  • 1

    Lift average score by 28 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

  • 3

    Add your missing company social pages

    Vendors check your social presence

    Company Instagram currently empty.

Score breakdown

Posting Consistency

Avg cadence across the office

35

Audience Engagement

Avg interaction per follower

100

Reputation & Reviews

Trust signals across platforms

78

Video Presence

Share of video posts

18

Creative Quality

Visual quality and consistency

100

Reach & Amplification

Organic and paid reach

60

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
8
agents
Facebook
9
agents
LinkedIn
7
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

74/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
36/ 40

Google: 867 reviews · 4.8★ · REA: 389 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
25/ 25

IG 4,149 followers · FB 3,714 followers

Strong multi-platform presence (7,863 followers). Wide enough to surface in AI search.

Content Consistency
Weak
7/ 20

Office activity score: 35/100

Posting too infrequently. Aim for 3+ posts a week.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

80%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • Frenchville
    4701
    3 agents
  • Gracemere
    4702
    3 agents
  • Berserker
    4701
    1 agent
  • Kawana
    4701
    1 agent
  • Norman Gardens
    4701
    1 agent
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Grade me as an agent

Your competitive position

#3 of 4 offices

in Berserker

Top 75% in your area#3 of 4
BottomTop
Silver

52

Office Score

+2 vs area

50

Area Avg

Posting-10 vs avg
Engagement+65 vs avg
Video-7 vs avg
Creative+70 vs avg
Reach+40 vs avg
Inside Ray White#19 of 1083 nationally

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