The Future of Real Estate: Vertical Video and Virtual Reality

Exploring the Exciting Intersection of Technologies Revolutionising Property Marketing


The real estate industry has always been a hotbed for developing experimental, cutting-edge technologies. Smart home tech, the internet of things, big data analytics, and now vertical video and virtual reality have all had huge impacts on the ways that properties are bought, sold, and marketed. Prospective homebuyers are now able to experience their future homes without ever setting foot in them, driving a new style of buying and selling that agents must adapt to, or else be left behind. In this blog, we’ll explore the rise and impacts of organic vertical video and curated virtual reality content within the real estate space. Let’s go.

The Rise of Vertical Video in Real Estate Marketing:

The popularity of vertical video has surged in recent years, thanks in large part to the success of social media platforms like Instagram, TikTok, and YouTube. Real estate professionals have quickly recognized the potential of vertical video for showcasing property listings, as it offers a visually appealing, mobile-friendly format that resonates with today’s on-the-go consumers.

Apps like RealShortz have made it easy for agents to create engaging vertical videos, featuring everything from quick property previews to full-length virtual tours. This shift toward vertical video has led to increased engagement and visibility for property listings, ultimately driving sales and strengthening brand image.

The Growing Influence of Virtual Reality:

Virtual reality (VR) technology has made significant strides in recent years, becoming more accessible and affordable for both businesses and consumers. In the real estate industry, VR offers the ability to create highly immersive, interactive property tours that transport potential buyers into a three-dimensional environment.

These virtual tours can be experienced using a VR headset or through a compatible mobile device or computer, allowing buyers to explore properties at their own pace and from the comfort of their own homes. This has proven especially valuable during times of restricted travel and social distancing measures.

Combining Vertical Video and Virtual Reality:

The fusion of vertical video and virtual reality technologies has the potential to revolutionise real estate marketing even further. By integrating vertical video into VR experiences, agents can create seamless, immersive property tours that can be easily shared and viewed on popular social media platforms.

These hybrid experiences can combine the best of both worlds, providing the visually appealing and easily shareable nature of vertical video with the in-depth, interactive experience of virtual reality. This blend of technologies can greatly enhance the overall viewing experience for potential buyers, leading to increased engagement and higher conversion rates.

The Benefits of Embracing These Technologies:

Real estate professionals who adopt vertical video and virtual reality technologies can reap several benefits, including:

  • Increased engagement: Vertical videos and VR tours can generate higher levels of interest and interaction from potential buyers compared to traditional marketing materials.
  • Broader reach: By optimising content for popular social media platforms and VR-compatible devices, agents can reach a wider audience of potential buyers.
  • Time and cost savings: Virtual tours can reduce the need for in-person showings and open houses, saving both agents and buyers time and resources.
  • Enhanced brand image: Embracing innovative technologies can position a real estate agency as a forward-thinking industry leader, attracting clients who value cutting-edge marketing strategies.


The exciting intersection of vertical video and virtual reality technologies is reshaping the real estate industry, offering agents new and innovative ways to market properties and engage with potential buyers. As these technologies continue to advance, they will play an increasingly important role in the future of real estate marketing. To stay ahead of the curve and capitalise on these innovations, real estate professionals should consider incorporating vertical video and virtual reality into their marketing strategies. If you’re ready to take the leap, join the RealShortz beta today by clicking here.