Vertical Video and Social Media: Boost Your Real Estate Business

Master the Art of Filming Property Walkthroughs and Tours Using Vertical Video


The 2020s are the age of phone-based social media. Instagram, TikTok, and YouTube have all created platforms to capitalise on consumer demand for vertical video content. For real estate professionals, this represents a powerful opportunity to create new forms of lead generation that engage new audiences. From property showcases to educational videos, real estate agents are uniquely positioned to be able to convert video content directly into revenue. In this blog post, we’ll explore the best practices for filming real estate content and teach you how to keep your audience captivated and engaged.

Choose the Right Equipment:

Invest in a good quality smartphone or camera with vertical video capabilities. Ensure that the device has a high-resolution camera and image stabilisation features to produce clear and steady footage. Additionally, consider using a gimbal or tripod for added stability and to minimise camera shake during filming.

Optimise Your Lighting:

Good lighting is crucial for creating visually appealing vertical videos. Natural light works best for property walkthroughs, so try to schedule your filming during the day when sunlight is abundant. Open blinds or curtains to allow natural light to fill the space and avoid using harsh artificial lighting that may create unflattering shadows.

Frame Your Shots Carefully:

When filming with a vertical format, it’s essential to frame your shots strategically to capture the essential elements of each room. Focus on highlighting the most attractive features of the property, such as large windows, high ceilings, or unique architectural details. Be mindful of your camera’s orientation, ensuring that the property’s features are centred and fill the frame.

Plan Your Route:

Before you start filming, plan the route you will take through the property. This helps create a smooth and seamless walkthrough experience for your viewers. Start at the property’s entrance and move through the main living areas, bedrooms, and outdoor spaces, ensuring that each room flows logically into the next.

Keep It Steady and Smooth:

To create an immersive and enjoyable viewing experience, avoid sudden camera movements or jerky transitions. Walk slowly and steadily through the property, allowing your audience time to take in the details of each room. Use a gimbal or tripod to help maintain stability and ensure smooth transitions between rooms.

Use Vertical Video-Friendly Editing Techniques:

When editing your vertical video, use techniques that complement the format. This may include using vertical transitions, text overlays, and animations that enhance the viewing experience. Additionally, make sure to optimise your video for social media platforms, ensuring that it meets the recommended specifications for aspect ratio, resolution, and file size.

Add Captivating Background Music:

Incorporate background music that complements the tone and style of your property tour. Choose music that is both engaging and unobtrusive, ensuring that it doesn’t detract from the visuals or overwhelm your audience.

Keep It Short and Sweet:

Social media users typically have short attention spans, so it’s essential to keep your property walkthroughs concise and engaging. Aim to create a video that is no longer than 3 minutes, focusing on the most appealing and unique features of the property.

Share and Promote Your Vertical Videos:

Once your property walkthrough is complete, share it across your social media platforms to reach your target audience. Use relevant hashtags, geotags, and captions to increase your video’s visibility and engagement. Consider collaborating with influencers or other real estate professionals to expand your reach further.


By embracing vertical video and implementing the best practices outlined in this blog post, real estate professionals can create visually appealing and immersive property walkthroughs and tours that captivate their audience. By leveraging the popularity of social media platforms and optimising your content for the vertical format, you can boost your real estate business and stay ahead of the competition. To get started building your own video content, join the RealShortz beta now by clicking here.