The Rise of Vertical Video in Property Marketing


Since the advent of social media, real estate marketing has seen constant upheaval. With the growing popularity of influencer marketing, organic content, and smartphones, it’s no surprise that the real estate industry rewarded those professionals who adapt to these new tools the quickest. The latest – and greatest – of these marketing innovations is vertical video: a naturalistic, personable, and innovative format that’s rapidly changing the landscape of property marketing. In this blog, we’ll be exploring the rise of vertical video in real estate, its benefits, and what you can do to harness its power in your own business. Let’s dive in. 

The Rise of Vertical Video

Vertical video emerged as a result of the increasing use of smartphones, which are predominantly held in a vertical orientation. As social media platforms like Youtube, Instagram  and TikTok gained popularity, the demand for content optimised for a vertical viewing experience grew. Today, vertical video has become the go-to format for capturing and sharing content on these platforms, making it a valuable tool for real estate professionals looking to tap into this vast audience.

Benefits of Vertical Video in Real Estate Marketing

Optimised for Mobile Viewing: Vertical video is designed to be viewed on a smartphone screen, making it perfect for the millions of potential homebuyers who browse properties on their mobile devices. By optimising your content for mobile viewing, you increase the chances of your property being seen by a larger audience.

  • Immersive Experience: With the full-screen format, vertical video provides an immersive viewing experience, allowing potential buyers to feel like they are standing right inside the property. This helps create an emotional connection with viewers and can significantly impact their decision-making process.
  • Higher Engagement: Studies have shown that vertical videos tend to have higher engagement rates than their horizontal counterparts. The natural scrolling behaviour on social media platforms makes it easier for users to consume content in this format, leading to higher view counts and better overall performance.
  • Stand Out from the Crowd: As vertical video is still a relatively new format in the world of real estate marketing, adopting it early can give you a competitive edge. By showcasing your properties in a unique and innovative way, you can capture the attention of potential buyers and make a lasting impression.

Harnessing the Power of Vertical Video

To effectively incorporate vertical video into your real estate marketing strategy, consider the following tips:

  • Platform-Specific Content: Create content tailored to the platform you’re using. For example, Instagram Stories or TikTok videos should be short, engaging, and visually appealing. On the other hand, longer-form content may work better on platforms like YouTube or Facebook.
  • Tell a Story: Use vertical video to create a narrative around the property you’re showcasing. Highlight its unique features and provide context about the surrounding neighbourhood to help potential buyers envision themselves living there.
  • High-Quality Production: Invest in high-quality video production to ensure your content looks polished and professional. This includes using proper lighting, stabilisation, and sound, as well as thoughtful editing and post-production.
  • Consistency: Develop a consistent posting schedule to build and maintain your audience. This will help establish your brand and make it easier for potential buyers to find your content.
  • Collaborate with Influencers: Partner with local influencers who can help promote your properties through their own vertical videos. This can help expand your reach and establish credibility within the community.


There’s no escaping it: vertical video is revolutionising the way properties are marketed. By embracing this emerging format, real estate professionals are able to harness its power and showcase their properties in a fresh, engaging way, ultimately leading to increased visibility and higher returns. Don’t miss out on this opportunity to stand out from the competition – start incorporating vertical video into your marketing strategy today with RealShortz. Get started with the RealShortz app now by clicking here.