The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Smart Listing - Hawthorn East logo
Bronze

Smart Listing - Hawthorn East

Real Estate AgencyIndependent office

North Melbourne, VICInstagramFacebookLinkedInYouTube

4.3 · 16 reviews

Google

3/3 graded

Agent roster

42/100

AI visibility · Building

Bronze
11/100
Agency ScoreScored 15 Oct 2026
BronzeSilver

34 pts to Silver

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Market footprint

Smart Listing - Hawthorn East is a 3-agent independent office in North Melbourne, VIC, active across 3 suburbs, with 16 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

North MelbournePrimary suburbIndependentSingle office3 agents3 graded16 soldby its agents, 12 months4.3/5 on Google16 reviews

Where the office works

  • North Melbourne
    3051
    1 agent
  • South Yarra
    3141
    1 agent
  • Springvale
    3171
    1 agent

Your next moves

· North Melbourne offices average 28

#4 of 6 offices in North Melbourne

7 points behind #3, 53 points behind #1.

1

Get more of your agents posting

+28 to #3

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou8vsAverage of #1 to #345

Matching them adds about 28 points to your overall score, enough to take #3.

2

Ask recent sellers for a Google review

+8 to #3

Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.

Reputation and reviews scoreYou19vsAverage of #1 to #349

Matching them adds about 8 points to your overall score, enough to take #3.

Your competitive position

Rank in

North Melbourne

Office area

#4 of 6 scored offices

7 points behind #3, 53 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 67% in your area#4 of 6
BottomTop
Bronze

11

Office score

-17 vs area

28

Area avg

PostingNo data
EngagementNo data
Reputation and reviews-16 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-21 vs avg

Top offices in North Melbourne

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

19

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

8

Agents at this office· 3

Graded
3 of 3
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
0
agents
LinkedIn
1
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.3/5

16 reviews on Google

Latest: a year ago

View reviews
realestate.com.au
16sold

by 3 agents, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Smart Listing - Hawthorn East has 16 reviews on Google

4.3average rating
See all on Google →
  • a year ago

    This is a disgraceful practice one of which who operates with no integrity. They never return calls or send out contracts should you be interested in buying a property. How anyone can do business with senior associate and managing director is an absolute joke let alone the job title they hold. The person that suffers is not only the vendor but also the buyer I shall be lodging a formal complaint with office of fair trading and hopefully they can investigate your office affairs.

  • a year ago

    Professional, highly responsive, excellent service. Ika Yuniawati was recommended by a friend of mine when I bought my property around six years ago. I found her was being so genuinely helpful, knowledgeble, and accommodating. When I informed her about my intention to sell the property, she went to the location to look for herself, made the right contact, and got full information before advising the client about the property. I was very satisfied with such excellent service provided. Before end of last year, I was thinking about selling my property and buy another one with more bedrooms for my family. The first thing came to my mind was Ika to help me to market it. As usual, her response was immediate and awesome. She's very organized and reliable, in such a way so that I got peace of mind. I addition, she was also very responsive to find and recommend something needed for the property before being marketed. After all, not long, just last month the deal was closed. Anyway, what I can say, Ika is the person who does not hesitate to go an extra mile to ensure customer satisfaction. Therefore, I have no hesitation to recommend Ika Yuniawati to anyone looking for a reliable and excellent service.

  • 2 years ago

    Our experience in purchasing a property in Melbourne was a great one because our agent, Ika Yuniawati, made everything very easy for us and the process went by smoothly. Ika Yuniawati has provided us with an excellent service, and we could trust her with some trouble that came up which she handled well. We would very much recommend Ika as an agent to family and friends.

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

42/100Building

Strengthen content consistency and social presence across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
28/ 40

Google: 16 reviews · 4.3★ · REA: 34 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Weak
8/ 25

FB present

Facebook found, no Instagram. Adding it gives AI a second source to cite.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months16 sold by its agents
Current listingsNot fetched yet
Primary suburbNorth Melbourne

Profile completeness

50%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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