Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

McGrath Paddington logo
Bronze

McGrath Paddington

Real Estate AgencyMcGrath

AshgroveInstagramFacebookLinkedIn
15 agents28th of 268 McGrath officesActive in 5 suburbs304 sold (top agents)

4.3 stars

Latest review: 3 months ago

Live · LinkedIn page

Company page

35 /100 brand avg

McGrath benchmark

15/15 graded

Agent coverage

Bronze
36/100
Agency Score
BronzeSilver

24 pts to Silver

Your next moves

  • 1

    Lift average score by 44 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Ask recent sellers for a Google review

    Stays visible in local search

    Your review count is solid but the Reputation score has room to grow. A steady drip of new reviews keeps your agency ranking above quieter competitors.

  • 3

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

Score breakdown

Posting Consistency

Avg cadence across the office

17

Audience Engagement

Avg interaction per follower

67

Reputation & Reviews

Trust signals across platforms

54

Video Presence

Share of video posts

2

Creative Quality

Visual quality and consistency

67

Reach & Amplification

Organic and paid reach

65

Posting & presence

Posts published (30d)
17
Active posters (30d)
3 of 15
By platform
IG 17 · FB 0
Platform inventory
Instagram
9
agents
Facebook
8
agents
LinkedIn
6
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

68/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
34/ 40

Google: 198 reviews · 4.3★ · REA: 585 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
25/ 25

IG 23,336 followers · FB 8,846 followers

Strong multi-platform presence (32,182 followers). Wide enough to surface in AI search.

Content Consistency
Weak
3/ 20

Office activity score: 17/100

Posting too infrequently. Aim for 3+ posts a week.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

80%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • St Lucia
    4067
    2 agents
  • Toowong
    4066
    2 agents
  • Ashgrove
    4060
    1 agent
  • Aspley
    4034
    1 agent
  • Auchenflower
    4066
    1 agent
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Your competitive position

#8 of 12 offices

in Ashgrove

Top 67% in your area#8 of 12
BottomTop
Bronze

36

Office Score

On par with area

36

Area Avg

Posting-15 vs avg
Engagement+42 vs avg
Video-16 vs avg
Creative+45 vs avg
Reach+51 vs avg
Inside McGrath#62 of 268 nationally

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