The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

McGrath - Northcote logo
Bronze

McGrath - Northcote

Real Estate AgencyMcGrath

51st of 150 McGrath offices by sales

LinkedIn page shared with 92 other offices. Its posts count at 50% toward this office's score.

4.6 · 388 reviews

Google

7/7 graded

Agent roster

71/100

AI visibility · Strong

Bronze
32/100
Agency ScoreScored 21 Oct 2026
BronzeSilver

13 pts to Silver

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Market footprint

McGrath - Northcote is a 7-agent McGrath office in Northcote, VIC, active across 3 suburbs, with 194 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

NorthcotePrimary suburbMcGrath51st of 150 by sales7 agents7 graded194 soldby its agents, 12 months4.6/5 on Google388 reviews

Where the office works

  • Northcote
    3070
    3 agents
  • Thornbury
    3071
    3 agents
  • Reservoir
    3073
    1 agent

Your next moves

· Northcote offices average 24

#1 of 2 offices in Northcote

17 points clear of #2.

Your office is scoring well across all dimensions. Keep up the consistency.

Your competitive position

Rank in

Northcote

Office area

#1 of 2 scored offices

17 points clear of #2.

Offices are ranked against every scored office in the same city, on the office score shown above.

1 of 2 scored offices#1 of 2
BottomTop
Bronze

32

Office score

+8 vs area

24

Area avg

Posting0
Engagement3
Reputation and reviews70
Video27
Creative2
Reach0
Agent roster57
Inside McGrath#14 of 24 in VIC
McGrath average37/100 -5

Top offices in Northcote

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

0

Audience engagement

Interaction per follower on office pages

3

Reputation and reviews

Google and Facebook reviews

70

Video presence

Share of video posts, plus YouTube

27

Creative quality

Like rate on office posts

2

Reach and amplification

Organic and paid Facebook reach

0
Agent roster35%

Agent roster

Adoption and quality of your team

57

Agents at this office· 7

Graded
7 of 7
Posted, 30 days
1 of 7
Agent posts, 30 days
15
Agents with a linked profile
Instagram
5
agents
Facebook
4
agents
LinkedIn
4
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.6/5

388 reviews on Google

Latest: 7 months ago

View reviews
realestate.com.au
194sold

by 7 agents, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

McGrath - Northcote has 388 reviews on Google

4.6average rating
See all on Google →
  • 7 months ago

    We had an outstanding experience with Michael Divito as our real estate agent. He was professional, knowledgeable, and fully committed to achieving the best result for us. Michael kept us informed daily, with clear and honest communication that gave us complete confidence throughout the process. He was always easy to deal with, answered every question, and guided us through each step. His market knowledge and negotiation skills delivered a fantastic outcome. We highly recommend him.

  • 8 months ago

    Gino was a fantastic help while I was selling my property in Northcote. Recommending a couple of trades people to attend and get my place looking it's best. He is a clear communicator and I was always kept up to date during the inspection process. On the day of auction Gino was a true professional. negotiating a price between myself and the buyers that we were all happy with. I would not hesitate recomenfing Gino in the future. Lance

  • 10 months ago

    Outstanding. Michael D was extremely thorough and professional from the moment we met. His advice, knowledge, exceptional communication and market expertise was above and beyond my expectations. He was always available (even after hours) to discuss everything required. Michael has an extensive network of clients and our 'Open Home' sessions were always well attended. I felt fortunate to have Michael sell our home and fully recommend him for all of your Real Estate needs. A true gentleman.

    PatrickGoogle

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This LinkedIn page is shared across 93 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Albury/Wodonga, McGrath - Avoca Beach, McGrath Ballarat - BALLARAT CENTRAL, McGrath Ballina | Alstonville Lennox Head | Byron Bay, McGrath - Balmain, McGrath Bayside Cleveland and 86 more. An office-level page restores full credit.

Quiet stretch

No office posts in the last 30 days. The most recent was 62 days ago. Posting consistency drops fast when the office goes quiet.

AI Search Visibility

71/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
40/ 40

Google: 388 reviews · 4.6★ · REA: 233 reviews · 5.0★ · FB: 26 ratings

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
25/ 25

IG 20,181 followers · FB 2,900 followers

Strong multi-platform presence (23,081 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months194 sold by its agents
Current listingsNot fetched yet
Primary suburbNorthcote

Profile completeness

90%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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