The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

McGrath New Farm logo
Bronze

McGrath New Farm

Real Estate AgencyMcGrath

East Brisbane, QLDInstagramFacebookSharedLinkedInSharedYouTube
103rd of 150 McGrath offices by sales

Facebook page shared with 53 other offices. Its posts count at 50% toward this office's score.

LinkedIn page shared with 92 other offices. Its posts count at 50% toward this office's score.

4.3 · 190 reviews

Google

7/7 graded

Agent roster

65/100

AI visibility · Strong

Bronze
35/100
Agency ScoreScored 21 Oct 2026
BronzeSilver

10 pts to Silver

Is this your agency?Principals only

See your full agency grade. Free.

Verify as the principal of McGrath New Farm to unlock your full breakdown, next moves and agent roster.

  • Full breakdown across all 7 score dimensions
  • Office next moves with point maths
  • Agent leaderboard inside your office
  • Verified by SMS to your principal mobile
  • Free during beta, takes 2 minutes
Claim this agency

Not the principal? Forward this page to them.
An agent here? Get your own grade →

Market footprint

McGrath New Farm is a 7-agent McGrath office in East Brisbane, QLD, active across 4 suburbs, with 80 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

New FarmPrimary suburbMcGrath103rd of 150 by sales7 agents7 graded80 soldby its agents, 12 months4.3/5 on Google190 reviews

Where the office works

Your next moves

· East Brisbane offices average 26

#1 of 4 offices in East Brisbane

1 point clear of #2.

Your office is scoring well across all dimensions. Keep up the consistency.

Your competitive position

Rank in

East Brisbane

Office area

#1 of 4 scored offices

1 point clear of #2.

See the 4005 postcode board

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 25% in your area#1 of 4
BottomTop
Bronze

35

Office score

+9 vs area

26

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+8 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster+14 vs avg
Inside McGrath#17 of 33 in QLD
McGrath average37/100 -2

Top offices in East Brisbane

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

50

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

30

Agents at this office· 7

Graded
7 of 7
Posted, 30 days
2 of 7
Agent posts, 30 days
10
Agents with a linked profile
Instagram
2
agents
Facebook
2
agents
LinkedIn
4
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.3/5

190 reviews on Google

Latest: 3 months ago

View reviews
realestate.com.au
80sold

by 7 agents, last 12 months

View office on REA
Facebook
Office page linked

Shared with 53 other offices · content counted at 50%

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

McGrath New Farm has 190 reviews on Google

4.3average rating
See all on Google →
  • 3 months ago

    McGrath is one of the best property management teams in the business. Their attention to detail is outstanding and they consistently provide exceptional service to both landlords and tenants. Highly recommend McGrath to anyone looking for a reliable, high-quality real estate agency.

  • 3 months ago

    Samantha was professional, friendly, and extremely helpful throughout our tenancy. She was always responsive, communicated clearly, and handled every matter efficiently. The entire moving-out and bond refund process was smooth and stress-free thanks to her support. We truly appreciated her kindness and assistance and would highly recommend Samantha to anyone looking for a reliable and caring property manager.

    Ricky RenGoogle
  • 8 months ago

    Simone is a breath of fresh air in property management. She really cares about our home and good procedures and I feel like she always has our best interest at heart. She is incredibly professional and efficient. Have loved working with her - she is a huge asset to the team!

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This Facebook page is shared across 54 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Avoca Beach, McGrath - Balmain, McGrath - Berowra, McGrath - Beverly Hills, McGrath - Brighton Le Sands, McGrath - Castle Hill and 47 more. An office-level page restores full credit.

This LinkedIn page is shared across 93 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Albury/Wodonga, McGrath - Avoca Beach, McGrath Ballarat - BALLARAT CENTRAL, McGrath Ballina | Alstonville Lennox Head | Byron Bay, McGrath - Balmain, McGrath Bayside Cleveland and 86 more. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

65/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
36/ 40

Google: 190 reviews · 4.3★ · REA: 333 reviews · 5.0★ · FB: 3 ratings

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
23/ 25

IG 1,971 followers · FB 787 followers

Strong multi-platform presence (2,758 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months80 sold by its agents
Current listingsNot fetched yet
Primary suburbNew Farm

Profile completeness

80%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

Powered by