The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

McGrath - Ettalong logo
Bronze

McGrath - Ettalong

Real Estate AgencyMcGrath

Booker Bay, NSWmcgrath.com.auInstagramFacebookSharedLinkedInSharedYouTube
68th of 150 McGrath offices by sales

Facebook page shared with 53 other offices. Its posts count at 50% toward this office's score.

LinkedIn page shared with 92 other offices. Its posts count at 50% toward this office's score.

4.6 · 134 reviews

Google

8/8 graded

Agent roster

62/100

AI visibility · Building

Bronze
22/100
Agency ScoreScored 21 Oct 2026
BronzeSilver

23 pts to Silver

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Market footprint

McGrath - Ettalong is a 8-agent McGrath office in Booker Bay, NSW, active across 4 suburbs, with 154 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

Booker BayPrimary suburbMcGrath68th of 150 by sales8 agents8 graded154 soldby its agents, 12 months4.6/5 on Google134 reviews

Where the office works

  • Booker Bay
    2256
    1 agent
  • Horsfield Bay
    2256
    1 agent
  • Phegans Bay
    2256
    1 agent
  • Woy Woy Bay
    2256
    1 agent

Your next moves

· Booker Bay offices average 20

#1 of 2 offices in Booker Bay

5 points clear of #2.

1

Get more of your agents posting

+1

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou9vs#2 office11

Matching them adds about 1 point to your overall score and keeps you clear at #1.

Your competitive position

Rank in

Booker Bay

Office area

#1 of 2 scored offices

5 points clear of #2.

Offices are ranked against every scored office in the same city, on the office score shown above.

1 of 2 scored offices#1 of 2
BottomTop
Bronze

22

Office score

+2 vs area

20

Area avg

PostingNo data
EngagementNo data
Reputation and reviews58
VideoNo data
CreativeNo data
ReachNo data
Agent roster9
Inside McGrath#72 of 85 in NSW
McGrath average37/100 -15

Top offices in Booker Bay

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

58

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

9

Agents at this office· 8

Graded
8 of 8
Posted, 30 days
1 of 8
Agent posts, 30 days
10
Agents with a linked profile
Instagram
2
agents
Facebook
3
agents
LinkedIn
2
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.6/5

134 reviews on Google

Latest: 8 months ago

View reviews
realestate.com.au
154sold

by 8 agents, last 12 months

View office on REA
Facebook
Office page linked

Shared with 53 other offices · content counted at 50%

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

McGrath - Ettalong has 134 reviews on Google

4.6average rating
See all on Google →
  • 8 months ago

    We had an excellent experience working with Mathijs Bil of McGrath - Ettalong throughout the entire leasing campaign for our investment property. From the initial appraisal to securing a tenant, the process was handled with professionalism, transparency, and great attention to detail. We were particularly impressed that a strong rental price was achieved immediately after the first open house. Mathijs clearly understands the local market and positioned the property perfectly, resulting in high-quality interest and a quick lease outcome. What stood out most was the consistent support throughout the process. All of my questions — and there were quite a few — were answered promptly and thoroughly, which made the entire experience smooth and stress-free. Communication was proactive, clear, and reassuring at every stage. While I have given up trying to pronounce his name correctly, I would highly recommend his services to any property owner looking for a knowledgeable, responsive, and results-driven agent.

    StefanGoogle
  • 9 months ago

    This is the second time I have lived long term at Ettalong Beach Resort (better known as the Mantra, Central Coast) 4 years in all. On both occasions, I rented through McGrath Real Estate, who I trust. This time my property manager was Charlie Caynes, who is very professional (like her many colleagues involved), and I was in good hands from start to end-of-lease: Any issues (whether A/C, door locks or toilet) were promptly dealt with and sorted. Charlie is always on top of the situation and not afraid of going the extra mile - always there for you. When back from the Philippines - at some stage - I guess Ettalong Beach will be one of my top priorities, and so will McGrath, and hope Charlie Caynes will still be around - or a similar agent of her calibre. Cheers, Sylvester, Coron, Palawan, Philipines

  • 10 months ago

    My wife and I, and now a few children have been tenants with McGrath Estate agents for 8yrs. After having to move briefly from Sydney 8yrs ago, McGrath helped us into a rental in Woy Woy very quickly and professionally. It was an easy stress free process. Our current property manager Charlie Caynes has been a breeze to deal with. In terms of contact with our landlord, she has been very prompt in returning emails and correspondence. I would not hesitate in using McGraths services in future endeavours.

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This Facebook page is shared across 54 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Avoca Beach, McGrath - Balmain, McGrath - Berowra, McGrath - Beverly Hills, McGrath - Brighton Le Sands, McGrath - Castle Hill and 47 more. An office-level page restores full credit.

This LinkedIn page is shared across 93 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Albury/Wodonga, McGrath - Avoca Beach, McGrath Ballarat - BALLARAT CENTRAL, McGrath Ballina | Alstonville Lennox Head | Byron Bay, McGrath - Balmain, McGrath Bayside Cleveland and 86 more. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

62/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
35/ 40

Google: 134 reviews · 4.6★ · REA: 211 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
21/ 25

IG 669 followers · FB 162 followers

Strong multi-platform presence (831 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months154 sold by its agents
Current listingsNot fetched yet
Primary suburbBooker Bay

Profile completeness

80%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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