The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Real Estate Agency · McGrath
Facebook page shared with 53 other offices. Its posts count at 50% toward this office's score.
LinkedIn page shared with 92 other offices. Its posts count at 50% toward this office's score.
4.6 · 134 reviews
8/8 graded
Agent roster
62/100
AI visibility · Building
23 pts to Silver
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McGrath - Ettalong is a 8-agent McGrath office in Booker Bay, NSW, active across 4 suburbs, with 154 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
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Where the office works
#1 of 2 offices in Booker Bay
5 points clear of #2.
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+1Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.
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Rank in
Booker Bay
Office area#1 of 2 scored offices
5 points clear of #2.
Offices are ranked against every scored office in the same city, on the office score shown above.
22
Office score
+2 vs area20
Area avg
Office scores combine each office's own channels with its agent roster.
Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
We had an excellent experience working with Mathijs Bil of McGrath - Ettalong throughout the entire leasing campaign for our investment property. From the initial appraisal to securing a tenant, the process was handled with professionalism, transparency, and great attention to detail. We were particularly impressed that a strong rental price was achieved immediately after the first open house. Mathijs clearly understands the local market and positioned the property perfectly, resulting in high-quality interest and a quick lease outcome. What stood out most was the consistent support throughout the process. All of my questions — and there were quite a few — were answered promptly and thoroughly, which made the entire experience smooth and stress-free. Communication was proactive, clear, and reassuring at every stage. While I have given up trying to pronounce his name correctly, I would highly recommend his services to any property owner looking for a knowledgeable, responsive, and results-driven agent.
This is the second time I have lived long term at Ettalong Beach Resort (better known as the Mantra, Central Coast) 4 years in all. On both occasions, I rented through McGrath Real Estate, who I trust. This time my property manager was Charlie Caynes, who is very professional (like her many colleagues involved), and I was in good hands from start to end-of-lease: Any issues (whether A/C, door locks or toilet) were promptly dealt with and sorted. Charlie is always on top of the situation and not afraid of going the extra mile - always there for you. When back from the Philippines - at some stage - I guess Ettalong Beach will be one of my top priorities, and so will McGrath, and hope Charlie Caynes will still be around - or a similar agent of her calibre. Cheers, Sylvester, Coron, Palawan, Philipines
My wife and I, and now a few children have been tenants with McGrath Estate agents for 8yrs. After having to move briefly from Sydney 8yrs ago, McGrath helped us into a rental in Woy Woy very quickly and professionally. It was an easy stress free process. Our current property manager Charlie Caynes has been a breeze to deal with. In terms of contact with our landlord, she has been very prompt in returning emails and correspondence. I would not hesitate in using McGraths services in future endeavours.
This Facebook page is shared across 54 offices. Content on a shared page counts at 50% toward each office's score.
Also used by McGrath - Avoca Beach, McGrath - Balmain, McGrath - Berowra, McGrath - Beverly Hills, McGrath - Brighton Le Sands, McGrath - Castle Hill and 47 more. An office-level page restores full credit.
This LinkedIn page is shared across 93 offices. Content on a shared page counts at 50% toward each office's score.
Also used by McGrath - Albury/Wodonga, McGrath - Avoca Beach, McGrath Ballarat - BALLARAT CENTRAL, McGrath Ballina | Alstonville Lennox Head | Byron Bay, McGrath - Balmain, McGrath Bayside Cleveland and 86 more. An office-level page restores full credit.
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Google: 134 reviews · 4.6★ · REA: 211 reviews · 5.0★
Strong review authority across plenty of credible sources for AI to cite.
IG 669 followers · FB 162 followers
Strong multi-platform presence (831 followers). Wide enough to surface in AI search.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
Facebook pages linked · No active ads
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Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
Verify as the principal of McGrath - Ettalong to unlock your full breakdown, next moves and agent roster.
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Rank in
Booker Bay
Office area#1 of 2 scored offices
5 points clear of #2.
Offices are ranked against every scored office in the same city, on the office score shown above.
22
Office score
+2 vs area20
Area avg
Office scores combine each office's own channels with its agent roster.