The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Laing+Simmons - Armidale logo
Silver

Laing+Simmons - Armidale

Real Estate AgencyLaing+Simmons

1st of 33 Laing+Simmons offices by sales

4.8 · 162 reviews

Google

8/8 graded

Agent roster

71/100

AI visibility · Strong

Silver
56/100
Agency ScoreScored 21 Oct 2026
SilverGold

4 pts to Gold

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Market footprint

Laing+Simmons - Armidale is a 8-agent Laing+Simmons office in Armidale, NSW, active across 3 suburbs, with 443 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

ArmidalePrimary suburbLaing+Simmons1st of 33 by sales8 agents8 graded443 soldby its agents, 12 months4.8/5 on Google162 reviews

Where the office works

  • Armidale
    2350
    1 agent
  • Uralla
    2350
    1 agent
  • Walcha
    2350
    1 agent

Your next moves

· Armidale offices average 17

#1 of 11 offices in Armidale

21 points clear of #2.

Your office is scoring well across all dimensions. Keep up the consistency.

Your competitive position

Rank in

Armidale

Office area

#1 of 11 scored offices

21 points clear of #2.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 9% in your area#1 of 11
BottomTop
Silver

56

Office score

+39 vs area

17

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+36 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster+44 vs avg
Inside Laing+Simmons#4 of 31 in NSW
Laing+Simmons average30/100 +26

Top offices in Armidale

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

66

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

52

Agents at this office· 8

Graded
8 of 8
Posted, 30 days
5 of 8
Agent posts, 30 days
39
Agents with a linked profile
Instagram
4
agents
Facebook
5
agents
LinkedIn
5
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.8/5

162 reviews on Google

Latest: a month ago

View reviews
realestate.com.au
443sold

by 8 agents, last 12 months

View office on REA
Facebook
Office page linked

Shared with 5 other offices · content counted at 50%

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Laing+Simmons - Armidale has 162 reviews on Google

4.8average rating
See all on Google →
  • a month ago

    We had a fantastic experience with Bella. She was honest and realistic about the sale price from the beginning, which we really appreciated. Once Bella became our main point of contact, the whole process was seamless. She kept us updated every step of the way, followed things up without us having to ask and genuinely looked after us throughout the sale. Bella was responsive, genuine and professional. We couldn’t recommend her highly enough. Thank you Bella!

    Ryan GrayGoogle
  • 5 months ago

    Lachie Sewell was outstanding throughout the sale of my home at 50 Kirkwood St, Armidale. From start to finish, his communication was clear, consistent, and reassuring, which made the whole process feel much more manageable. Lachie brought a strong understanding of the local market and gave practical, well-informed advice that helped shape a flexible and effective sales plan. He was professional, approachable, and always willing to adapt where needed, which I really appreciated. His negotiation skills were excellent, and I felt confident knowing he was working hard to achieve the best possible outcome. Lachie handled everything with care, professionalism, and genuine commitment. I would happily recommend him to anyone looking for an agent who is knowledgeable, responsive, and easy to work with.

  • 6 months ago

    We sold our house in April 2026 and could not be happier with the service and communication we received with Lachie and the team. It was the most straight forward and flawless sell we have ever had. Had a great understanding of the market and was able to clearly deliver on his promises. The whole team was very helpful and we’re very grateful for their expertise and professionalism

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This Facebook page is shared across 6 offices. Content on a shared page counts at 50% toward each office's score.

Also used by Laing+Simmons - Artarmon, Laing+Simmons Hunters Hill, Laing+Simmons - Kings Langley, Laing+Simmons - Regents Park | Berala, Laing+Simmons - St George. An office-level page restores full credit.

This LinkedIn page is shared across 9 offices. Content on a shared page counts at 50% toward each office's score.

Also used by Laing+Simmons CBD | Surry Hills - SYDNEY, Laing + Simmons Glenwood l Stanhope Gardens, Laing+Simmons - Kings Langley, Laing+Simmons - Narrabeen | The Forest, Laing+Simmons - Pennant Hills, Laing + Simmons Quakers Hill and 2 more. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

71/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
40/ 40

Google: 162 reviews · 4.8★ · REA: 685 reviews · 5.0★ · FB: 13 ratings

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
25/ 25

IG 1,273 followers · FB 3,981 followers

Strong multi-platform presence (5,254 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months443 sold by its agents
Current listingsNot fetched yet
Primary suburbArmidale

Profile completeness

90%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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