Media & Press

Professionals real estate network has launched a major business transformation featuring a new minimalist logo and expanded digital partnerships. Board Chairman Ben Stevens described it as a "complete reset" for the 50-year-old network operating across Australia, New Zealand, Fiji, and Papua New Guinea. The rebrand replaces the former multicolored star logo with a streamlined red "P" design. All agency shopfronts will receive updated branding by year-end. CEO Sean Hanneberry emphasized this goes beyond visual changes, encompassing new operational processes, training methods, and technology integration. Key digital initiatives include partnerships with Canva Enterprise, Salesforce, and Properti, plus significant investments in data intelligence and digital integration tools. The network is also establishing a dedicated creative agency to support its modernization efforts. While maintaining its core mission of helping families find homes, Professionals is overhauling how it trains agencies, leverages innovation, and delivers member benefits in competitive markets.

Craig Deveson and Properti raised $17,000 for local flood victims at AREC 2023 by auctioning surf legend Mick Fanning's surfboard to 7,000 real estate professionals, showcasing the industry's charitable spirit and community support.

World champion surfer Mick Fanning made a surprise appearance on Real Estate Business's podcast after helping rescue Properti CEO Craig Deveson during recent Tweed Coast floods. During the impromptu interview, Fanning reflected on the Australian spirit and community support shown during the disaster, emphasizing that helping neighbors in need isn't about ego but ensuring everyone's safety. The conversation highlighted how the real estate industry can contribute to community resilience, with Deveson launching a GoFundMe to support future flood preparedness efforts.

Second Century Ventures has selected eight innovative companies for the 2023 REACH Australia accelerator program, marking the fourth cohort of this real estate technology initiative. The chosen startups, including New Zealand companies Tapi and ListAssist, will participate in the program designed to scale proptech solutions globally. With strong female leadership representation and diverse innovations ranging from AI-powered listing descriptions to property maintenance platforms, these companies address key challenges in residential real estate. The cohort officially launched at the REACH GENESIS conference in Brisbane on March 12, 2023.

Short Description: COVID-19 transformed property marketing from a "one-size-fits-all" approach to customized strategies targeting specific buyer needs, according to Properti.ai CEO Craig Deveson. The pandemic created a multi-speed market with varying impacts across regions, while work-from-home trends shifted buyer preferences toward properties with home offices and regional locations. Agencies like DJ Stringer and Calibre Real Estate adopted Properti.ai's automated social media marketing platform to reach buyers beyond traditional portals, resulting in increased engagement, reduced portal reliance, and enhanced brand awareness in an increasingly competitive market.

Most real estate agents struggle with social media advertising despite Australians spending 1.46 hours daily on platforms like Facebook. A new Properti report reveals only 46% of agents feel competent at digital marketing, largely due to complex advertising interfaces that require hundreds of hours to master. The report recommends dedicating 10-20% of vendor budgets to social media, which can deliver better results than expensive portal listings for under $250 per property.