Properti Team
Properti.ai, Australia's leading real estate marketing super app, has successfully transformed LJ Hooker's marketing operations through its revolutionary Social Hub automation engine and Canva Enterprise integration, enabling the iconic real estate brand to achieve unprecedented efficiency while maintaining strict brand consistency across its extensive franchise network.
"We helped LJ Hooker leverage existing integration between Canva and Properti to enable template automation by pushing CRM data across a vast array of property and agent marketing material,” said Properti.ai CEO Craig Deveson.
"Social Hub powered by Properti serves as the critical bridge between Canva's design capabilities and complex marketing requirements through advanced automation."
The partnership has delivered remarkable results, with content creation time reduced from 45 minutes to just three minutes per post. Since implementing Properti's automation solution, the LJ Hooker network has produced and published over 20,000 brand assets in just 6 months.
“Implementing Properti’s marketing and social media has proven to be a masterstroke for LJ Hooker,” said LJ Hooker General Manager Marketing Stephan Gervois. “It’s wonderful to see our agents using the vast array of assets, all available with a few clicks, to create immersive, impactful campaigns at a fraction of the cost and time.”
Nick Ploubidis, principal of LJ Hooker Kensington | Unley in South Australia, was quick to adopt the new branding and leverage the financial benefits.
"As a result of Canva and Properti, we've been able to continue our social media activity and save around $20,000," Nick said.
The combined Canva and Properti platform has become the central ecosystem for design, content creation, distribution and amplification of real estate marketing across LJ Hooker's network.
The automation engine transforms static templates into dynamic, personalised campaigns by generating property-specific content from CRM data and distributing branded materials across social media, digital media, print and advertising channels.
“Our franchisees can maintain local market relevance and achieve cost-effective additional reach through Social Hub powered by Properti integration,” continued Stephan Gervois. “The peace of mind from knowing all these campaigns will be brand-compliant is a much-appreciated value add.”
Craig Deveson concluded by saying, “The beauty lies in its simplicity for users, underpinned by sophisticated automation.
"Franchisees can now produce 15 posts in the time it once took to create one."
Contact
Craig Deveson CEO Properti.ai craig@properti.ai +61 438 790 035
About Properti.ai Properti.ai is Australia's leading real estate marketing super app, combining AI-powered automation, design integration and analytics in one comprehensive platform for real estate professionals.