The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Spectrum Real Estate - HALLAM logo
Silver

Spectrum Real Estate - HALLAM

Real Estate AgencyIndependent office

Pakenham, VICspectrumre.com.auInstagramFacebookLinkedInYouTube

4.3 · 29 reviews

Google

2/2 graded

Agent roster

60/100

AI visibility · Building

Silver
45/100
Agency ScoreScored 15 Oct 2026
SilverGold

15 pts to Gold

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Market footprint

Spectrum Real Estate - HALLAM is a 2-agent independent office in Pakenham, VIC, active across 1 suburb, with 28 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

PakenhamPrimary suburbIndependentSingle office2 agents2 graded28 soldby its agents, 12 months4.3/5 on Google29 reviews

Where the office works

  • Pakenham
    3810
    2 agents

Your next moves

· Pakenham offices average 29

#5 of 15 offices in Pakenham

3 points behind #4, 36 points behind #1.

1

Get more of your agents posting

+9 to #3

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou52vsAverage of #2 to #464

Matching them adds about 9 points to your overall score, enough to take #3.

2

Ask recent sellers for a Google review

+2

Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.

Reputation and reviews scoreYou26vsAverage of #2 to #433

Matching them adds about 2 points to your overall score, closing in on #4.

Your competitive position

Rank in

Pakenham

Office area

#5 of 15 scored offices

3 points behind #4, 36 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 33% in your area#5 of 15
BottomTop
Silver

45

Office score

+16 vs area

29

Area avg

PostingNo data
EngagementNo data
Reputation and reviews-11 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster+27 vs avg

Top offices in Pakenham

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

26

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

52

Agents at this office· 2

Graded
2 of 2
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
1
agents
Facebook
1
agents
LinkedIn
1
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.3/5

29 reviews on Google

Latest: 8 months ago

View reviews
realestate.com.au
28sold

by 2 agents, last 12 months

View office on REA
Facebook

No data

Builds trust with your local audience.

Set up page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Spectrum Real Estate - HALLAM has 29 reviews on Google

4.3average rating
See all on Google →
  • 8 months ago

    Worst Experience with dealing with our property, won't recommend to anyone and within community.they don't have staff. No proper accountant. Lady someone called who is the family business co owner doing almost everything. They don't do accounts correctly and over charge you in deals. When you point out the error woman get so cranky and stop dealing professionally. We had many financial losses because of them. I never recommend this agency for anyone. Worst experience ever. - Unprofessional. I woul give minus star rate if possible. Stay away from them.

  • a year ago

    Overall a good experience with Candace, she is very professional and polite and understands the importance of building a professional relationship with all involved during our tennacy. Keep up the good work.

  • a year ago

    Candace was a pleasure to deal with. Could not have asked for a better rental experience. Highly recommend for anyone wanting to either rent or have their property rented .

AI Search Visibility

60/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
31/ 40

Google: 29 reviews · 4.3★ · REA: 30 reviews · 4.8★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
23/ 25

IG 2,112 followers · FB 461 followers

Strong multi-platform presence (2,573 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months28 sold by its agents
Current listingsNot fetched yet
Primary suburbPakenham

Profile completeness

60%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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