The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Iconek - LALOR logo
Gold

Iconek - LALOR

Real Estate AgencyIndependent office

Lalor, VICiconek.com.auInstagramFacebookLinkedInYouTube

4.8 · 140 reviews

Google

4/4 graded

Agent roster

61/100

AI visibility · Building

Gold
62/100
Agency ScoreScored 15 Oct 2026
GoldPlatinum

18 pts to Platinum

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Market footprint

Iconek - LALOR is a 4-agent independent office in Lalor, VIC, active across 3 suburbs, with 100 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

LalorPrimary suburbIndependentSingle office4 agents4 graded100 soldby its agents, 12 months4.8/5 on Google140 reviews

Where the office works

  • Lalor
    3075
    2 agents
  • South Morang
    3752
    1 agent
  • Wollert
    3750
    1 agent

Your next moves

· Lalor offices average 40

#1 of 3 offices in Lalor

8 points clear of #2.

Your office is scoring well across all dimensions. Keep up the consistency.

Your competitive position

Rank in

Lalor

Office area

#1 of 3 scored offices

8 points clear of #2.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 33% in your area#1 of 3
BottomTop
Gold

62

Office score

+22 vs area

40

Area avg

PostingNo data
EngagementNo data
Reputation and reviews66
VideoNo data
CreativeNo data
ReachNo data
Agent roster61

Top offices in Lalor

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

66

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

61

Agents at this office· 4

Graded
4 of 4
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
2
agents
Facebook
1
agents
LinkedIn
1
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.8/5

140 reviews on Google

Latest: 9 months ago

View reviews
realestate.com.au
100sold

by 4 agents, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Iconek - LALOR has 140 reviews on Google

4.8average rating
See all on Google →
  • 9 months ago

    Iconek real estate is the most disaster real estate from our recent experience. We have experienced a very bad selling journey with them. Alen and the team all given me false information. If you really want to save your property please avoid Iconek real estate (lalor vic). The whole team is bad and truely unprofessional. They operate with full of lies and false hope. Please avoid them. Thanks.

  • a year ago

    Best in the Business. Let's just say this was the easiest sale process I have had, Alen listed my property for Auction and within 2 weeks of being on the market, contact was signed, sealed and delivered. Couldn't ask for a better agent

  • 2 years ago

    I had the pleasure of working with Alen Hewson to sell my home, and I couldn’t be more pleased with the experience. From the very beginning, he demonstrated exceptional professionalism, market knowledge, and dedication. Alen provided valuable advice on preparing my home for sale, created a stunning listing, and marketed it effectively. The communication was excellent, and he kept me informed every step of the way. Thanks to Alen’s hard work, my house sold quickly and at a great price. I highly recommend Alen to anyone looking for a top-notch real estate agent!

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

61/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
36/ 40

Google: 140 reviews · 4.8★ · REA: 126 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
19/ 25

IG present · FB 382 followers

Great start with 382 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months100 sold by its agents
Current listingsNot fetched yet
Primary suburbLalor

Profile completeness

80%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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