Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

Harcourts Rata & Co logo
Silver

Harcourts Rata & Co

Real Estate AgencyHarcourts

Craigieburn, VICInstagramFacebookLinkedIn
37 agents1st of 352 Harcourts officesActive in 5 suburbs744 sold (top agents)

4.3 stars

Latest review: 3 months ago

No LinkedIn page

Add LinkedIn →

54 /100 brand avg

Harcourts benchmark

22/37 graded

Agent coverage

Silver
56/100
Agency Score
SilverSilver

4 pts to Silver

Your next moves

  • 1

    Lift average score by 24 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

  • 3

    Add your missing company social pages

    Vendors check your social presence

    Company LinkedIn page, Company Facebook page, Company Instagram currently empty.

Score breakdown

Posting Consistency

Avg cadence across the office

30

Audience Engagement

Avg interaction per follower

98

Reputation & Reviews

Trust signals across platforms

71

Video Presence

Share of video posts

5

Creative Quality

Visual quality and consistency

98

Reach & Amplification

Organic and paid reach

56

Social proof

GOOGLE
4.3 stars

250 Google reviews

Latest review: 3 months ago

REALESTATE.COM.AU
37 agents
1,113 sales last 12mo
FACEBOOK

No data

Builds trust with your local audience.

Set up page

Facebook ads

Office has 12 Facebook pages but no live ads

No ads

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
24
agents
Facebook
20
agents
LinkedIn
17
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

75/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
38/ 40

Google: 250 reviews · 4.3★ · REA: 1,957 reviews · 5.0★ · FB: 8 ratings

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
25/ 25

IG 4,373 followers · FB 10,574 followers

Strong multi-platform presence (14,947 followers). Wide enough to surface in AI search.

Content Consistency
Weak
6/ 20

Office activity score: 30/100

Posting too infrequently. Aim for 3+ posts a week.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

50%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • Lalor
    3075
    9 agents
  • Epping
    3076
    8 agents
  • Wollert
    3750
    7 agents
  • Thomastown
    3074
    5 agents
  • Reservoir
    3073
    3 agents
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Your competitive position

#16 of 53 offices

in Craigieburn

Top 30% in your area#16 of 53
BottomTop
Silver

56

Office Score

+2 vs area

54

Area Avg

Posting-19 vs avg
Engagement+60 vs avg
Video-22 vs avg
Creative+66 vs avg
Reach+34 vs avg
Inside Harcourts#13 of 88 in VIC

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