The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Frank Gordon - Port Melbourne logo
Bronze

Frank Gordon - Port Melbourne

Real Estate AgencyIndependent office

4.5 · 173 reviews

Google

1/2 graded

Agent roster

59/100

AI visibility · Building

Bronze
22/100
Agency ScoreScored 21 Oct 2026
BronzeSilver

23 pts to Silver

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Market footprint

Frank Gordon - Port Melbourne is a 2-agent independent office in Port Melbourne, VIC, active across 1 suburb, with 24 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

Port MelbournePrimary suburbIndependentSingle office2 agents1 graded24 soldby its agents, 12 months4.5/5 on Google173 reviews

Where the office works

  • Port Melbourne
    3207
    2 agents

Your next moves

· Port Melbourne offices average 32

#7 of 10 offices in Port Melbourne

4 points behind #6, 48 points behind #1.

1

Get more of your agents posting

+24 to #3

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou10vsAverage of #4 to #642

Matching them adds about 24 points to your overall score, enough to take #3.

2

Add video to the office feed

+7 to #4

Video reaches around 3x further than photos and shows vendors the office can market a home.

Video presence scoreYouNot scored yetvsAverage of #4 to #660

Matching them adds about 7 points to your overall score, enough to take #4.

Your competitive position

Rank in

Port Melbourne

Office area

#7 of 10 scored offices

4 points behind #6, 48 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 70% in your area#7 of 10
BottomTop
Bronze

22

Office score

-10 vs area

32

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+21 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-25 vs avg

Top offices in Port Melbourne

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

58

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

10

Agents at this office· 2

Graded
1 of 2
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
1
agents
LinkedIn
0
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.5/5

173 reviews on Google

Latest: 4 months ago

View reviews
realestate.com.au
24sold

by 2 agents, last 12 months

View office on REA
Facebook
Office page linked

Shared with 1 other office · content counted at 50%

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Frank Gordon - Port Melbourne has 173 reviews on Google

4.5average rating
See all on Google →
  • 4 months ago

    Highly recommended! Frank Jnr knows the local market very well. Frank Jnr always gave honest, realistic advice and kept us informed during the open for inspection process. We are happy with the whole sale process and satisfied with the price achieved. Frank Jnr was able to recommend reliable suppliers for carpet and staging.

    HeatherGoogle
  • 4 months ago

    Highly recommended! Frank knows the local market very well and understands the foibles of properties on the old title system. Frank always gave honest, realistic advice and kept us informed. We are happy with the whole sale process and satisfied with the price achieved. Frank was able to recommend reliable suppliers for carpet and staging.

  • 5 months ago

    Experience counts in a tough market. I use Frank Gordon due to their extensive experience and understanding of property values particularly within the Port Melbourne area. I found Frank Callaghan Jnr to be personable and down to earth and responsive to my communications. His approach was professional and the results matched my expectations even though the market was not so strong for a sell at the time. I have no hesitation in recommending Frank & the company in general.

    tom tothGoogle

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This Facebook page is shared across 2 offices. Content on a shared page counts at 50% toward each office's score.

Also used by Frank Gordon Estate Agents. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

59/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
35/ 40

Google: 173 reviews · 4.5★ · REA: 51 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
18/ 25

IG present · FB present

Great start with 0 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months24 sold by its agents
Current listingsNot fetched yet
Primary suburbPort Melbourne

Profile completeness

80%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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