The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

First National Real Estate Central - CARLTON logo
Bronze

First National Real Estate Central - CARLTON

Real Estate AgencyFirst National

Melbourne, VICInstagramFacebookLinkedInYouTube
66th of 126 First National offices by sales

4.4 · 159 reviews

Google

2/2 graded

Agent roster

33/100

AI visibility · Building

Bronze
22/100
Agency ScoreScored 15 Oct 2026
BronzeSilver

23 pts to Silver

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Market footprint

First National Real Estate Central - CARLTON is a 2-agent First National office in Melbourne, VIC, active across 1 suburb, with 42 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

MelbournePrimary suburbFirst National66th of 126 by sales2 agents2 graded42 soldby its agents, 12 months4.4/5 on Google159 reviews

Where the office works

  • Melbourne
    3000
    2 agents

Your next moves

· Melbourne offices average 22

#31 of 76 offices in Melbourne

57 points behind #1.

1

Ask recent sellers for a Google review

+1 to #25

Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.

Reputation and reviews scoreYou58vsAverage of #25 to #2563

Matching them adds about 1 point to your overall score, enough to take #25.

Your competitive position

Rank in

Melbourne

Office area

#31 of 76 scored offices

57 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 41% in your area#31 of 76
BottomTop
Bronze

22

Office score

On par with area

22

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+14 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-3 vs avg
Inside First National#12 of 22 in VIC
First National average28/100 -6

Top offices in Melbourne

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

58

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

10

Agents at this office· 2

Graded
2 of 2
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
0
agents
LinkedIn
1
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.4/5

159 reviews on Google

Latest: 3 months ago

View reviews
realestate.com.au
42sold

by 2 agents, last 12 months

View office on REA
Facebook

No data

Builds trust with your local audience.

Set up page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

First National Real Estate Central - CARLTON has 159 reviews on Google

4.4average rating
See all on Google →
  • 3 months ago

    A very professional and rewarding experience. Jesse was so easy to deal with. I was very impressed with his professional approach towards the sale of my unit. His communication was always timely and informative. I appreciated the depth of his real estate knowledge and felt confident that any concerns I had would be addressed promptly. I was seeking an investor/s to purchase the unit in order to ensure that the current tenancy continued. My wishes were met. I wish Jesse well and am sure that his friendly, professional approach will augur well for his future in real estate

  • 3 months ago

    Fast and efficient, we were very happy with the outcome from Jesse and the team at First National Real Estate Central KW. Their knowledge of the property market and pricing helped to achieve settlement within a short time.

  • 6 months ago

    It was really great to stay in the unit, and the property manager Angela is really nice. I really appreciate her being helpful all throughout my stay in the unit. She has been very professional, kind, and responsive, which made my renting experience smooth and stress-free. When I come back to Victoria, I will definitely call her again when I need to rent a unit. Highly recommended!

AI Search Visibility

33/100Building

Strengthen social presence and content consistency across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
33/ 40

Google: 159 reviews · 4.4★ · REA: 26 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Weak
0/ 25

No social profiles linked

No social profiles linked. Add Instagram and Facebook to your REA profile. Each is a separate URL AI can index.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Weak
0/ 15

No Facebook page detected

No Facebook page. A page plus a small ad budget feeds straight into AI search.

Recent sales activity

· Public data
Sales in last 12 months42 sold by its agents
Current listingsNot fetched yet
Primary suburbMelbourne

Profile completeness

40%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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