The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Harcourts Melbourne City - MELBOURNE logo
Gold

Harcourts Melbourne City - MELBOURNE

Real Estate AgencyHarcourts

67th of 164 Harcourts offices by sales

4.8 · 272 reviews

Google

2/2 graded

Agent roster

67/100

AI visibility · Strong

Gold
78/100
Agency ScoreScored 15 Oct 2026
GoldPlatinum

2 pts to Platinum

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Market footprint

Harcourts Melbourne City - MELBOURNE is a 2-agent Harcourts office in Melbourne, VIC, active across 1 suburb, with 87 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

MelbournePrimary suburbHarcourts67th of 164 by sales2 agents2 graded87 soldby its agents, 12 months4.8/5 on Google272 reviews

Where the office works

  • Melbourne
    3000
    2 agents

Your next moves

· Melbourne offices average 22

#2 of 76 offices in Melbourne

1 point behind #1.

1

Get more of your agents posting

+1 to #1

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou78vs#1 office79

Matching them adds about 1 point to your overall score, enough to take #1.

Your competitive position

Rank in

Melbourne

Office area

#2 of 76 scored offices

1 point behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 3% in your area#2 of 76
BottomTop
Gold

78

Office score

+56 vs area

22

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+34 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster+66 vs avg
Inside Harcourts#2 of 41 in VIC
Harcourts average35/100 +43

Top offices in Melbourne

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

78

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

78

Agents at this office· 2

Graded
2 of 2
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
2
agents
Facebook
1
agents
LinkedIn
2
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.8/5

272 reviews on Google

Latest: 2 months ago

View reviews
realestate.com.au
87sold

by 2 agents, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Harcourts Melbourne City - MELBOURNE has 272 reviews on Google

4.8average rating
See all on Google →
  • 2 months ago

    I had a great experience working with my rental agent. They were professional, friendly, and very helpful throughout the whole rental process. Communication was always clear and prompt, and they made everything easy and stress-free. I really appreciated their responsiveness and willingness to help whenever I had questions or concerns. Overall, I’m very happy with the service I received and would definitely recommend them to anyone looking for a reliable and professional rental agent.

  • 2 months ago

    Serena Fonua, at Harcourts Melbourne City Central. I have to say that dealing with Serena Fonua at Harcourts has been an absolutely wonderful experience as she is always positive in her assessment of any problem that I encounter with my rental investment property even when we happen to get into a difficult situation with a rental Tenant. Having been with Harcourts for many years and having had Serena as my go to agent for the entire duration; she has not let me down with her truly exceptional knowledge about the procedures required to gain a tenant like tenancy checks, advertising, letting and all the safety and property compliance regulations that are needed to be updated each year for my unit, as well as the upkeep and replacement of furnishings like Couches, TV’s, Fridge’s, Microwave’s, Carpet etc. which she purchases and obtains whatever is required and has it installed as I live two hours out of Melbourne and am unable to do this. All the best for the future Serena, Cheers Frank Hyett

  • 3 months ago

    Professional, thorough and across her brief. I have been using Harcourts Melbourne City for a few years now. I have found their service to be professional, very thorough and to the point when it comes to detail. As a Landlord I need to understand where the market sits with regards to rental yields and I get that information directly and clearly from Mikaele at Harcourts. I have been very satisfied with their level of service, with Mikaele and Daniella in particular, and would highly recommend them for looking after the management of your property.

    AndyGoogle

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

Quiet stretch

No office posts in the last 30 days. The most recent was 118 days ago. Posting consistency drops fast when the office goes quiet.

AI Search Visibility

67/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
40/ 40

Google: 272 reviews · 4.8★ · REA: 59 reviews · 5.0★ · FB: 17 ratings

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
21/ 25

IG present · FB 796 followers

Strong multi-platform presence (796 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months87 sold by its agents
Current listingsNot fetched yet
Primary suburbMelbourne

Profile completeness

90%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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