The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.
Dougherty Property - GRAFTON
Real Estate Agency · Independent office
4.0 · 50 reviews
4/4 graded
Agent roster
48/100
AI visibility · Building
21 pts to Silver
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Market footprint
Dougherty Property - GRAFTON is a 4-agent independent office in Grafton, NSW, active across 3 suburbs, with 89 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
Appears for
Where the office works
- Grafton24603 agents
- Junction Hill24601 agent
- Palmers Channel24631 agent
Your next moves
· Grafton offices average 39#3 of 4 offices in Grafton
23 points behind #2, 47 points behind #1.
Get more of your agents posting
+31 to #2Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.
Matching them adds about 31 points to your overall score, enough to take #2.
Ask recent sellers for a Google review
+5Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.
Matching them adds about 5 points to your overall score, closing in on #2.
Your competitive position
Rank in
Grafton
Office area#3 of 4 scored offices
23 points behind #2, 47 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
24
Office score
-15 vs area39
Area avg
Top offices in Grafton
Office scores combine each office's own channels with its agent roster.
Digital presence breakdown
· Office channels 65%, agent roster 35%Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
Agents at this office· 4
- 4 months ago
Dealing with Chris from Dougherty Property has been a great experience. Honest, helpful and just a good character. We have purchased our fair share of properties over the years and we'd have to say this has been smooth sailing compared to the others we've purchased and we believe this was mainly due to Chris' communication skills between all parties involved. Chris is only new to the real estate game but we have absolutely no doubt he has a bright future ahead of him and we wish him all the best
- 4 months ago
We Highly recommend Marina as a property manager. Having lived in our current rental property for the past 12yrs, routine inspections are never a problem, felt at ease and all requests were dealt with in a timely manner. Marina is kind, compassionate, hinest,well mannered and professional. Thank you Marina for being you 😊
- 5 months ago
We couldn’t recommend Mark Paterson and Dougherty Property more highly. Mark was honest, professional, and kept us well informed throughout the entire process. His integrity truly shines through. He took the time to understand every detail of our property so he could highlight its best features and achieve the best possible outcome for us. His knowledge of the legislation and selling process gave us complete confidence, and his advice and guidance were invaluable.
Recent posts
· Office pages, last 30 daysNo posts collected yet
We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.
AI Search Visibility
Strengthen content consistency and social presence across the office to boost AI recommendations.
Google: 50 reviews · 4.0★ · REA: 30 reviews · 5.0★
Strong review authority across plenty of credible sources for AI to cite.
FB present
Facebook found, no Instagram. Adding it gives AI a second source to cite.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
Facebook pages linked · No active ads
Even $5/day on your top posts dramatically expands AI's reach.
Recent sales activity
· Public dataProfile completeness
- Agency logo
- Brand colour
- Phone number
- Website
- Company LinkedIn page
- Company Facebook page
- Company InstagramAdd Instagram →
- Google reviews connected
- Facebook ads running
- At least 2 agents graded
Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
See your full agency grade. Free.
Verify as the principal of Dougherty Property - GRAFTON to unlock your full breakdown, next moves and agent roster.
- Full breakdown across all 7 score dimensions
- Office next moves with point maths
- Agent leaderboard inside your office
- Verified by SMS to your principal mobile
- Free during beta, takes 2 minutes
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Your competitive position
Rank in
Grafton
Office area#3 of 4 scored offices
23 points behind #2, 47 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
24
Office score
-15 vs area39
Area avg
Top offices in Grafton
Office scores combine each office's own channels with its agent roster.