The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Real Estate Agency · Wal Murray & Co First National
4.9 · 67 reviews
2/2 graded
Agent roster
36/100
AI visibility · Building
25 pts to Silver
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Wal Murray & Co First National - Ballina is a 2-agent Wal Murray & Co First National office in Ballina, NSW, active across 3 suburbs, with 26 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
Appears for
Where the office works
#3 of 5 offices in Ballina
10 points behind #2, 24 points behind #1.
Get more of your agents posting
+22 to #2Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.
Matching them adds about 22 points to your overall score, enough to take #2.
Rank in
Ballina
Office area#3 of 5 scored offices
10 points behind #2, 24 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
20
Office score
-5 vs area25
Area avg
Office scores combine each office's own channels with its agent roster.
Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
Facebook ads
No Facebook pages detected for this office
What clients say · Public
Wal Murray & Co First National - Ballina has 67 reviews on Google
I have found that Daniel has a depth of local knowledge and local networking connections that few other real estate agencies can match as he has lived in the Northern Rivers region all his life. Daniel and his team are professional, problem solvers and offer realistic advice and guidance when it comes to selling or purchasing real estate. Daniel and his team at Wal Murray & Co First National Real Estate are always the first to put their hand up by supporting local community groups, sporting teams and charity events. I appreciate their commitment in giving back to the Northern Rivers community.
The team at Wal Murray Ballina have been wonderful to deal with. From the first inspection right through to paperwork and ongoing communication, everything has been seamless, professional and well-organised. Any enquiries or maintenance matters are handled promptly and with a friendly, helpful approach. Highly recommend for a smooth and positive experience in the Ballina area. Such a difference to many other agents I’ve dealt with previously.
Julie did a great job of selling my property. She ensured it was presented at its best, organised & attended open houses and was welcoming to potential buyers. Top job!
Strengthen social presence and content consistency across the office to boost AI recommendations.
Google: 67 reviews · 4.9★ · REA: 73 reviews · 4.9★
Strong review authority across plenty of credible sources for AI to cite.
No social profiles linked
No social profiles linked. Add Instagram and Facebook to your REA profile. Each is a separate URL AI can index.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
No Facebook page detected
No Facebook page. A page plus a small ad budget feeds straight into AI search.
Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
Verify as the principal of Wal Murray & Co First National - Ballina to unlock your full breakdown, next moves and agent roster.
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Rank in
Ballina
Office area#3 of 5 scored offices
10 points behind #2, 24 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
20
Office score
-5 vs area25
Area avg
Office scores combine each office's own channels with its agent roster.