The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Wal Murray & Co First National - Ballina logo
Bronze

Wal Murray & Co First National - Ballina

Real Estate AgencyWal Murray & Co First National

Ballina, NSWInstagramFacebookLinkedInYouTube
2nd of 2 Wal Murray & Co First National offices by sales

4.9 · 67 reviews

Google

2/2 graded

Agent roster

36/100

AI visibility · Building

Bronze
20/100
Agency ScoreScored 15 Oct 2026
BronzeSilver

25 pts to Silver

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Market footprint

Wal Murray & Co First National - Ballina is a 2-agent Wal Murray & Co First National office in Ballina, NSW, active across 3 suburbs, with 26 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

BallinaPrimary suburbWal Murray & Co First National2nd of 2 by sales2 agents2 graded26 soldby its agents, 12 months4.9/5 on Google67 reviews

Where the office works

  • Ballina
    2478
    1 agent
  • Skennars Head
    2478
    1 agent
  • West Ballina
    2478
    1 agent

Your next moves

· Ballina offices average 25

#3 of 5 offices in Ballina

10 points behind #2, 24 points behind #1.

1

Get more of your agents posting

+22 to #2

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou9vsAverage of #1 to #239

Matching them adds about 22 points to your overall score, enough to take #2.

Your competitive position

Rank in

Ballina

Office area

#3 of 5 scored offices

10 points behind #2, 24 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 60% in your area#3 of 5
BottomTop
Bronze

20

Office score

-5 vs area

25

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+16 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-14 vs avg
Inside Wal Murray & Co First National#1 of 2 in NSW
Wal Murray & Co First National average19/100 +1

Top offices in Ballina

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

54

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

9

Agents at this office· 2

Graded
2 of 2
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
0
agents
LinkedIn
2
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.9/5

67 reviews on Google

Latest: 9 months ago

View reviews
realestate.com.au
26sold

by 2 agents, last 12 months

View office on REA
Facebook

No data

Builds trust with your local audience.

Set up page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Wal Murray & Co First National - Ballina has 67 reviews on Google

4.9average rating
See all on Google →
  • 9 months ago

    I have found that Daniel has a depth of local knowledge and local networking connections that few other real estate agencies can match as he has lived in the Northern Rivers region all his life. Daniel and his team are professional, problem solvers and offer realistic advice and guidance when it comes to selling or purchasing real estate. Daniel and his team at Wal Murray & Co First National Real Estate are always the first to put their hand up by supporting local community groups, sporting teams and charity events. I appreciate their commitment in giving back to the Northern Rivers community.

    Nicole BGoogle
  • 11 months ago

    The team at Wal Murray Ballina have been wonderful to deal with. From the first inspection right through to paperwork and ongoing communication, everything has been seamless, professional and well-organised. Any enquiries or maintenance matters are handled promptly and with a friendly, helpful approach. Highly recommend for a smooth and positive experience in the Ballina area. Such a difference to many other agents I’ve dealt with previously.

  • a year ago

    Julie did a great job of selling my property. She ensured it was presented at its best, organised & attended open houses and was welcoming to potential buyers. Top job!

AI Search Visibility

36/100Building

Strengthen social presence and content consistency across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
36/ 40

Google: 67 reviews · 4.9★ · REA: 73 reviews · 4.9★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Weak
0/ 25

No social profiles linked

No social profiles linked. Add Instagram and Facebook to your REA profile. Each is a separate URL AI can index.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Weak
0/ 15

No Facebook page detected

No Facebook page. A page plus a small ad budget feeds straight into AI search.

Recent sales activity

· Public data
Sales in last 12 months26 sold by its agents
Current listingsNot fetched yet
Primary suburbBallina

Profile completeness

40%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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