The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Real Estate Agency · Independent office
5.0 · 3 reviews
2/2 graded
Agent roster
16/100
AI visibility · Low
35 pts to Silver
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Sutherland Farrelly - East Melbourne is a 2-agent independent office in Chadstone, VIC, active across 1 suburb, with 6 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
Appears for
Where the office works
#4 of 6 offices in Chadstone
10 points behind #3, 30 points behind #1.
Get more of your agents posting
+13 to #2Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.
Matching them adds about 13 points to your overall score, enough to take #2.
Ask recent sellers for a Google review
+11 to #3Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.
Matching them adds about 11 points to your overall score, enough to take #3.
Add video to the office feed
+4Video reaches around 3x further than photos and shows vendors the office can market a home.
Matching them adds about 4 points to your overall score, closing in on #3.
Rank in
Chadstone
Office area#4 of 6 scored offices
10 points behind #3, 30 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
10
Office score
-8 vs area18
Area avg
Office scores combine each office's own channels with its agent roster.
Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
Facebook ads
No Facebook pages detected for this office
What clients say · Public
Sutherland Farrelly - East Melbourne has 3 reviews on Google
Harley and the team have been the best commercial agents I have dealt with. As a tenant, he had a great sense of what was fair for the landlord he was representing, keeping in mind also what was achievable for the tenant. I reckon he gets a lot of deals done because he is patient and keeps the negotiations alive. Even years afterwards, when he doesn’t have a financial interest at all, he is willing to help old tenants or landlords with concerns. A 5-star operator.
We leased a commercial property, and the experience has been fantastic. As a national business, we deal with many agencies and property managers across the country, but Paul and Caitlin’s “can-do, never a problem” attitude stands out. They made everything easy, communicate clearly, and resolve matters quickly and professionally. Highly recommended — Sutherland Farrelly sets the bar for great real estate dealings.
No posts collected yet
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Limited footprint. Start with content consistency and paid amplification across the office.
Google: 3 reviews · 5.0★ · REA: no reviews
3 Google reviews. Agents with 20+ surface much more often. Keep asking.
IG present
Instagram found, no Facebook page. Facebook adds a trust signal LLMs weight heavily.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
No Facebook page detected
No Facebook page. A page plus a small ad budget feeds straight into AI search.
Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
Verify as the principal of Sutherland Farrelly - East Melbourne to unlock your full breakdown, next moves and agent roster.
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Rank in
Chadstone
Office area#4 of 6 scored offices
10 points behind #3, 30 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
10
Office score
-8 vs area18
Area avg
Office scores combine each office's own channels with its agent roster.