Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

Place - New Farm logo
Bronze

Place - New Farm

Real Estate AgencyPlace

Brisbane City, QLDInstagramFacebookLinkedIn
19 agents2nd of 15 Place officesActive in 5 suburbs563 sold (top agents)

4.4 stars

Latest review: 4 months ago

No LinkedIn page

Add LinkedIn

59 /100 brand avg

Place benchmark

9/19 graded

Agent coverage

Bronze
42/100
Agency Score
BronzeSilver

18 pts to Silver

Your next moves

  • 1

    Lift average score by 38 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

  • 3

    Add your missing company social pages

    Vendors check your social presence

    Company LinkedIn page, Company Facebook page, Company Instagram currently empty.

Score breakdown

Posting Consistency

Avg cadence across the office

53

Audience Engagement

Avg interaction per follower

60

Reputation & Reviews

Trust signals across platforms

63

Video Presence

Share of video posts

18

Creative Quality

Visual quality and consistency

56

Reach & Amplification

Organic and paid reach

50

Social proof

GOOGLE
4.4 stars

297 Google reviews

Latest review: 4 months ago

REALESTATE.COM.AU
19 agents
588 sales last 12mo
FACEBOOK

No data

Builds trust with your local audience.

Set up page

Facebook ads

No Facebook pages detected for this office

No data

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
10
agents
Facebook
10
agents
LinkedIn
10
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

76/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
34/ 40

Google: 297 reviews · 4.4★ · REA: 936 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
25/ 25

IG 23,805 followers · FB 2,301 followers

Strong multi-platform presence (26,106 followers). Wide enough to surface in AI search.

Content Consistency
Growing
11/ 20

Office activity score: 53/100

Posting regularly. Bump to 5+ a week to maximise pickup.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

40%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn pageAdd LinkedIn
  • Company Facebook pageAdd Facebook
  • Company InstagramAdd Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • New Farm
    4005
    6 agents
  • FORTITUDE VALLEY
    4006
    4 agents
  • Brisbane City
    4000
    3 agents
  • Bulimba
    4171
    3 agents
  • Fortitude Valley
    4006
    2 agents
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Your competitive position

#6 of 27 offices

in Brisbane City

Top 22% in your area#6 of 27
BottomTop
Bronze

42

Office Score

-12 vs area

54

Area Avg

Posting+4 vs avg
Engagement+22 vs avg
Video-9 vs avg
Creative+24 vs avg
Reach+28 vs avg
Inside Place#6 of 7 in QLD

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