The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.
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Verify as the principal of Pennisi Real Estate - Essendon to unlock your full breakdown, next moves and agent roster.
- Full breakdown across all 7 score dimensions
- Office next moves with point maths
- Agent leaderboard inside your office
- Verified by SMS to your principal mobile
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Market footprint
Pennisi Real Estate - Essendon is a 2-agent independent office in Essendon, VIC, active across 1 suburb, with 116 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
Appears for
Where the office works
- Essendon30402 agents
Your next moves
· Essendon offices average 30#4 of 6 offices in Essendon
9 points behind #3, 51 points behind #1.
Get more of your agents posting
+22 to #2Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.
Matching them adds about 22 points to your overall score, enough to take #2.
End office captions with a question
+10 to #3Comments are genuine local interest and are weighted 5x in the Engagement score.
Matching them adds about 10 points to your overall score, enough to take #3.
Use a consistent branded template on office posts
+4A consistent, polished look reads as professional when a vendor is comparing offices.
Matching them adds about 4 points to your overall score, closing in on #3.
Your competitive position
Rank in
Essendon
Office area#4 of 6 scored offices
9 points behind #3, 51 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
20
Office score
-10 vs area30
Area avg
Top offices in Essendon
Office scores combine each office's own channels with its agent roster.
Digital presence breakdown
· Office channels 65%, agent roster 35%Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
Agents at this office· 2
- 3 months ago
Emily from Pennisi Real Estate is genuinely the nicest and most honest agent I came across during my house hunting journey. I attended many inspections and spoke with lots of different agents, but as soon as I met Emily, I could instantly tell the difference. She made me realise this is exactly what an agent should be like. She is super friendly, genuine, and clearly dedicated to helping people rather than just making a sale. She was always willing to answer any questions, no matter how dumb they may have seemed, while countless other agents would often brush me off. I’m very glad I was able to purchase my first home through Pennisi and Emily. Highly recommend!!!
- 4 months ago
I had no idea what I was doing buying my first apartment and Emily from Pennisi couldn’t have been more attentive and helpful. She was always happy to answer my questions no matter how silly they may have been. I was honestly very wary of REAs when I started the process but I can definitely say she is a wonderful person who works very hard. Thank you Pennisi!
- 6 months ago
Jonathan De and the crew at Pennisi Real Estate really impressed me with their understanding of long-term investment value — not just a quick sale. Their advice helped us lock in a property with seriously strong growth potential for my client. That level of strategic thinking is rare and incredibly valuable. Highly recommend!
Recent posts
· Office pages, last 30 daysQuiet stretch
No office posts in the last 30 days. The most recent was 54 days ago. Posting consistency drops fast when the office goes quiet.
AI Search Visibility
Strengthen content consistency and paid amplification across the office to boost AI recommendations.
Google: 210 reviews · 4.3★ · REA: 19 reviews · 5.0★
Strong review authority across plenty of credible sources for AI to cite.
IG present · FB 2,600 followers
Strong multi-platform presence (2,600 followers). Wide enough to surface in AI search.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
Facebook pages linked · No active ads
Even $5/day on your top posts dramatically expands AI's reach.
Recent sales activity
· Public dataProfile completeness
- Agency logo
- Brand colour
- Phone number
- Website
- Company LinkedIn page
- Company Facebook page
- Company Instagram
- Google reviews connected
- Facebook ads running
- At least 2 agents graded
Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
See your full agency grade. Free.
Verify as the principal of Pennisi Real Estate - Essendon to unlock your full breakdown, next moves and agent roster.
- Full breakdown across all 7 score dimensions
- Office next moves with point maths
- Agent leaderboard inside your office
- Verified by SMS to your principal mobile
- Free during beta, takes 2 minutes
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Your competitive position
Rank in
Essendon
Office area#4 of 6 scored offices
9 points behind #3, 51 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
20
Office score
-10 vs area30
Area avg
Top offices in Essendon
Office scores combine each office's own channels with its agent roster.