The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.
P Smith & Son - Murwillumbah
Real Estate Agency · Independent office
4.5 · 45 reviews
3/3 graded
Agent roster
36/100
AI visibility · Building
35 pts to Silver
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- Full breakdown across all 7 score dimensions
- Office next moves with point maths
- Agent leaderboard inside your office
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Market footprint
P Smith & Son - Murwillumbah is a 3-agent independent office in Murwillumbah, NSW, active across 2 suburbs, with 26 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
Appears for
Where the office works
- Murwillumbah24842 agents
- Pumpenbil24841 agent
Your next moves
· Murwillumbah offices average 27#3 of 4 offices in Murwillumbah
12 points behind #2, 61 points behind #1.
Get more of your agents posting
+33 to #2Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.
Matching them adds about 33 points to your overall score, enough to take #2.
Ask recent sellers for a Google review
+4Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.
Matching them adds about 4 points to your overall score, closing in on #2.
Your competitive position
Rank in
Murwillumbah
Office area#3 of 4 scored offices
12 points behind #2, 61 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
10
Office score
-17 vs area27
Area avg
Top offices in Murwillumbah
Office scores combine each office's own channels with its agent roster.
Digital presence breakdown
· Office channels 65%, agent roster 35%Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
Agents at this office· 3
- 10 months ago
Prompt, Professional and Highly Knowledgeable. The team at P.Smith and Son have been managing my rental property for a number of months now. Throughout the process they have been prompt in their communication and they have demonstrated a high level of local market knowledge and professionalism. The property was tenanted quickly and ongoing management has been simple. I would recommend P.Smith and Son to anyone looking for property management services.
- 10 months ago
professional, very helpful . p smith & son are very easy to work with, very understanding of circumstances and help every chance they have, always have a smile on there faces would recommend to anyone looking to sell there house or wanting to rent
- a year ago
Excellent! We have known Cooper as a high school student,and now as an outstanding Real Estate Agent! Cooper went above and beyond for us,his market knowledge was spot on,he answered every inquiry(even on his day off!) promptly and was extremely friendly and professional throughout the entire process!
Recent posts
· Office pages, last 30 daysNo posts collected yet
We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.
AI Search Visibility
Strengthen content consistency and social presence across the office to boost AI recommendations.
Google: 45 reviews · 4.5★ · REA: 3 reviews · 5.0★
Good foundation. Growing Google reviews will have the biggest impact.
FB present
Facebook found, no Instagram. Adding it gives AI a second source to cite.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
Facebook pages linked · No active ads
Even $5/day on your top posts dramatically expands AI's reach.
Recent sales activity
· Public dataProfile completeness
- Agency logo
- Brand colour
- Phone number
- Website
- Company LinkedIn pageAdd LinkedIn →
- Company Facebook page
- Company InstagramAdd Instagram →
- Google reviews connected
- Facebook ads running
- At least 2 agents graded
Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
See your full agency grade. Free.
Verify as the principal of P Smith & Son - Murwillumbah to unlock your full breakdown, next moves and agent roster.
- Full breakdown across all 7 score dimensions
- Office next moves with point maths
- Agent leaderboard inside your office
- Verified by SMS to your principal mobile
- Free during beta, takes 2 minutes
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Your competitive position
Rank in
Murwillumbah
Office area#3 of 4 scored offices
12 points behind #2, 61 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
10
Office score
-17 vs area27
Area avg
Top offices in Murwillumbah
Office scores combine each office's own channels with its agent roster.