Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

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Gold

Northway Realty

Real Estate AgencyNorthway Realty

Craigieburn, VICInstagramFacebookLinkedIn
5 agentsActive in 2 suburbs86 sold (top agents)

5.0 stars

Latest review: 5 months ago

No LinkedIn page

Add LinkedIn →

62 /100 brand avg

Northway Realty benchmark

3/5 graded

Agent coverage

Gold
62/100
Agency Score
GoldGold

18 pts to Gold

Your next moves

  • 1

    Lift average score by 18 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Get to 25+ Google reviews (you have 16)

    Vendors filter below 25 reviews

    Vendors filter agencies under 25 reviews. Ask your last 10 sellers for a review this week.

  • 3

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

Score breakdown

Posting Consistency

Avg cadence across the office

51

Audience Engagement

Avg interaction per follower

96

Reputation & Reviews

Trust signals across platforms

73

Video Presence

Share of video posts

17

Creative Quality

Visual quality and consistency

78

Reach & Amplification

Organic and paid reach

60

Social proof

GOOGLE
5.0 stars

16 Google reviews

Latest review: 5 months ago

REALESTATE.COM.AU
5 agents
86 sales last 12mo
FACEBOOK

No data

Builds trust with your local audience.

Set up page

Facebook ads

Office has 2 Facebook pages but no live ads

No ads

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
2
agents
Facebook
2
agents
LinkedIn
0
absent
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

65/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
30/ 40

Google: 16 reviews · 5.0★ · REA: 149 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
19/ 25

IG 77 followers · FB 97 followers

Great start with 174 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Growing
10/ 20

Office activity score: 51/100

Posting regularly. Bump to 5+ a week to maximise pickup.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

40%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • Craigieburn
    3064
    4 agents
  • Wollert
    3750
    1 agent
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Your competitive position

#7 of 53 offices

in Craigieburn

Top 13% in your area#7 of 53
BottomTop
Gold

62

Office Score

+8 vs area

54

Area Avg

Posting+2 vs avg
Engagement+58 vs avg
Video-10 vs avg
Creative+46 vs avg
Reach+38 vs avg
Inside Northway Realty#1 of 1 nationally

Top offices in Craigieburn

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