The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

MSL Property Group logo
Bronze

MSL Property Group

Real Estate AgencyIndependent office

Hamilton, QLDInstagramFacebookLinkedInYouTube

4.6 · 74 reviews

Google

2/2 graded

Agent roster

44/100

AI visibility · Building

Bronze
13/100
Agency ScoreScored 15 Oct 2026
BronzeSilver

32 pts to Silver

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Market footprint

MSL Property Group is a 2-agent independent office in Hamilton, QLD, active across 1 suburb, with 85 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

HamiltonPrimary suburbIndependentSingle office2 agents2 graded85 soldby its agents, 12 months4.6/5 on Google74 reviews

Where the office works

  • Hamilton
    4007
    2 agents

Your next moves

· Hamilton offices average 22

#5 of 10 offices in Hamilton

5 points behind #4, 55 points behind #1.

1

Get more of your agents posting

+27 to #3

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou2vsAverage of #2 to #438

Matching them adds about 27 points to your overall score, enough to take #3.

Your competitive position

Rank in

Hamilton

Office area

#5 of 10 scored offices

5 points behind #4, 55 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 50% in your area#5 of 10
BottomTop
Bronze

13

Office score

-9 vs area

22

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+25 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-22 vs avg

Top offices in Hamilton

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

46

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

2

Agents at this office· 2

Graded
2 of 2
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
1
agents
LinkedIn
2
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.6/5

74 reviews on Google

Latest: 10 months ago

View reviews
realestate.com.au
85sold

by 2 agents, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

1 of 1 office pages running ads · boosting reach beyond organic

Running ads

What clients say · Public

MSL Property Group has 74 reviews on Google

4.6average rating
See all on Google →
  • 8 months ago

    Melinda was terrific selling my property. Melinda and her team at MSL Property were professional and accessible throughout the process resulting in a smooth, stress free sale. They were well informed on the current market and found they exceeded the competition. I couldn’t be happier with the outcome and would highly recommend Melinda and the MSL team.

  • 9 months ago

    The MSL team are the ultimate dream team! Jade and Melinda were extremely helpful from start to finish and never left one question unanswered. They were always available to put our minds at ease, and so helpful when it came to all the little details. I could not recommended MSL and specifically Jade and Melinda more!

  • 10 months ago

    Jade was a super star during the purchase of our appartment. Jade always made sure to have prompt communication, thorough in explaining the terms of sale and everything was a very smooth process. I was quite nervous about dealing with sales agents, however Jade was an absolute legend and very helpful throughout the whole journey. I would highly recommend buying here just based on the positive exprience we had with Jade and the MSL group. And we do love living here in our new place very much.

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

44/100Building

Strengthen content consistency and social presence across the office to boost AI recommendations.

LowHigh
Review Authority
Growing
18/ 40

Google: 74 reviews · 4.6★ · REA: 1 reviews · 5.0★

Good foundation. Growing Google reviews will have the biggest impact.

Social Presence
Growing
11/ 25

FB 1,800 followers

Facebook found, no Instagram. Adding it gives AI a second source to cite.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Strong
15/ 15

Facebook ads: active across the office

Ads are active. Keep amplifying beyond your follower base.

Recent sales activity

· Public data
Sales in last 12 months85 sold by its agents
Current listingsNot fetched yet
Primary suburbHamilton

Profile completeness

70%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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