The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.
McKinnon Real Estate - McKinnon
Real Estate Agency · Independent office
3.9 · 18 reviews
2/2 graded
Agent roster
20/100
AI visibility · Low
41 pts to Silver
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- Office next moves with point maths
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Market footprint
McKinnon Real Estate - McKinnon is a 2-agent independent office in Highett, VIC, active across 2 suburbs, with 13 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
Appears for
Where the office works
- Highett31901 agent
- Werribee30301 agent
Your next moves
· Highett offices average 20#2 of 2 offices in Highett
31 points behind #1.
Ask recent sellers for a Google review
+6Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.
Matching them adds about 6 points to your overall score, closing in on #1.
Your competitive position
Rank in
Highett
Office area#2 of 2 scored offices
31 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
4
Office score
-16 vs area20
Area avg
Top offices in Highett
Office scores combine each office's own channels with its agent roster.
Digital presence breakdown
· Office channels 65%, agent roster 35%Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
Agents at this office· 2
Social proof
Facebook ads
No Facebook pages detected for this office
- 8 months ago
We received a document titled ‘Property News’ addressed to us specifically. It is a two-page document styled as a newsletter. In reality, it is a two page advertisement that has been personally addressed to us to get around our ‘No junk mail’ sign.
- 2 years ago
If you need someone who knows our area well, someone who is a hard and honest worker and someone who is trustworthy, then Eric is your man and McKinnon Real Estate is the place to go. Thank you Eric for all you did for us and thank you for selling within a week of going on the market.
- 3 years ago
Eric from McKinnon Real Estate is very knowledgeable and professional agent and he genuinely cares about the property and clients. I have met real estate agents from all different companies and I can say he is definitely more thorough and honest about the property. I would highly recommend him!
Recent posts
· Office pages, last 30 daysNo posts collected yet
We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.
AI Search Visibility
Limited footprint. Start with content consistency and paid amplification across the office.
Google: 18 reviews · 3.9★ · REA: no reviews
Solid on Google. Add REA reviews to give AI a second authoritative source.
IG present
Instagram found, no Facebook page. Facebook adds a trust signal LLMs weight heavily.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
No Facebook page detected
No Facebook page. A page plus a small ad budget feeds straight into AI search.
Recent sales activity
· Public dataProfile completeness
- Agency logo
- Brand colour
- Phone number
- Website
- Company LinkedIn pageAdd LinkedIn →
- Company Facebook pageAdd Facebook →
- Company Instagram
- Google reviews connected
- Facebook ads running
- At least 2 agents graded
Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
See your full agency grade. Free.
Verify as the principal of McKinnon Real Estate - McKinnon to unlock your full breakdown, next moves and agent roster.
- Full breakdown across all 7 score dimensions
- Office next moves with point maths
- Agent leaderboard inside your office
- Verified by SMS to your principal mobile
- Free during beta, takes 2 minutes
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Your competitive position
Rank in
Highett
Office area#2 of 2 scored offices
31 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
4
Office score
-16 vs area20
Area avg
Top offices in Highett
Office scores combine each office's own channels with its agent roster.