Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

McGrath - Maitland logo
Bronze

McGrath - Maitland

Real Estate AgencyMcGrath

Cessnock, NSWInstagramFacebookLinkedIn
5 agents78th of 268 McGrath officesActive in 4 suburbs136 sold (top agents)

4.8 stars

Latest review: 4 months ago

No LinkedIn page

Add LinkedIn →

35 /100 brand avg

McGrath benchmark

5/5 graded

Agent coverage

Bronze
35/100
Agency Score
BronzeSilver

25 pts to Silver

Your next moves

  • 1

    Lift average score by 45 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Get to 25+ Google reviews (you have 22)

    Vendors filter below 25 reviews

    Vendors filter agencies under 25 reviews. Ask your last 10 sellers for a review this week.

  • 3

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

Score breakdown

Posting Consistency

Avg cadence across the office

22

Audience Engagement

Avg interaction per follower

86

Reputation & Reviews

Trust signals across platforms

45

Video Presence

Share of video posts

0

Creative Quality

Visual quality and consistency

86

Reach & Amplification

Organic and paid reach

51

Social proof

GOOGLE
4.8 stars

22 Google reviews

Latest review: 4 months ago

REALESTATE.COM.AU
5 agents
136 sales last 12mo
FACEBOOK

No data

Builds trust with your local audience.

Set up page

Facebook ads

No Facebook pages detected for this office

No data

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
0
absent
Facebook
3
agents
LinkedIn
2
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

52/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
31/ 40

Google: 22 reviews · 4.8★ · REA: 125 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Growing
11/ 25

FB 1,707 followers

Facebook found, no Instagram. Adding it gives AI a second source to cite.

Content Consistency
Weak
4/ 20

Office activity score: 22/100

Posting too infrequently. Aim for 3+ posts a week.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

40%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • Cessnock
    2325
    1 agent
  • Cliftleigh
    2321
    1 agent
  • East Maitland
    2323
    1 agent
  • Heddon Greta
    2321
    1 agent
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Your competitive position

#1 of 2 offices

in Cessnock

1 of 2 graded offices#1 of 2
BottomTop
Bronze

35

Office Score

On par with area

35

Area Avg

Posting-10 vs avg
Engagement+61 vs avg
Video-18 vs avg
Creative+65 vs avg
Reach+37 vs avg
Inside McGrath#35 of 160 in NSW

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