The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

McGrath - Byron Bay logo
Bronze

McGrath - Byron Bay

Real Estate AgencyMcGrath

Byron Bay, NSWInstagramFacebookSharedLinkedInYouTube
75th of 150 McGrath offices by sales

Facebook page shared with 1 other office. Its posts count at 50% toward this office's score.

4.6 · 21 reviews

Google

8/8 graded

Agent roster

61/100

AI visibility · Building

Bronze
30/100
Agency ScoreScored 21 Oct 2026
BronzeSilver

15 pts to Silver

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Market footprint

McGrath - Byron Bay is a 8-agent McGrath office in Byron Bay, NSW, active across 4 suburbs, with 142 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

Byron BayPrimary suburbMcGrath75th of 150 by sales8 agents8 graded142 soldby its agents, 12 months4.6/5 on Google21 reviews

Where the office works

  • Byron Bay
    2481
    5 agents
  • Suffolk Park
    2481
    2 agents
  • Coopers Shoot
    2481
    1 agent
  • Ocean Shores
    2483
    1 agent

Your next moves

· Byron Bay offices average 32

#6 of 11 offices in Byron Bay

6 points behind #5, 29 points behind #1.

1

Get more of your agents posting

+10 to #4

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou29vsAverage of #3 to #542

Matching them adds about 10 points to your overall score, enough to take #4.

Your competitive position

Rank in

Byron Bay

Office area

#6 of 11 scored offices

6 points behind #5, 29 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 55% in your area#6 of 11
BottomTop
Bronze

30

Office score

-2 vs area

32

Area avg

PostingNo data
EngagementNo data
Reputation and reviews-2 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-1 vs avg
Inside McGrath#57 of 85 in NSW
McGrath average37/100 -7

Top offices in Byron Bay

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

34

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

29

Agents at this office· 8

Graded
8 of 8
Posted, 30 days
2 of 8
Agent posts, 30 days
3
Agents with a linked profile
Instagram
4
agents
Facebook
4
agents
LinkedIn
5
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.6/5

21 reviews on Google

Latest: 2 years ago

View reviews
realestate.com.au
142sold

by 8 agents, last 12 months

View office on REA
Facebook
Office page linked

Shared with 1 other office · content counted at 50%

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

McGrath - Byron Bay has 21 reviews on Google

4.6average rating
See all on Google →
  • 2 years ago

    An agent who genuinely loves your property is a fantastic asset in selling your house and we were lucky to have three of them in Nick Dunn, Tezu Harrison and Ollie Charkos. They were endlessly enthusiastic and reassuring throughout the process, and their advice was realistic and kept us grounded. They persisted until we made the sale. They were a truly amazing trio. We bought our house from Nick, and he and his team sold it for us. We cannot recommend them highly enough

  • 2 years ago

    We recently had the pleasure of working with Nick Dunn who managed the sale of our parent's property. What stood out for our family was his natural, easy going friendly approach. He communicated and supported us throughout the whole process and treated the tenants with the utmost respect. He worked extremely hard to achieve a great result and would have no hesitation is recommending Nick and his team.

  • 5 years ago

    Nick Dunn and Ollie Charkos were undoubtedly the perfect choice for selling my Byron Bay home… from day dot, to the final result they were the ultimate professionals; attentive, knowledgeable, pro-active, communicative and available. But what also impressed me, was both their extremely approachable, down-to-earth personalities which gave me confidence they would treat all potential buyers with the same humble, respectful and no-nonsense approach they treated me with. I have no hesitation in highly recommending them to others looking to sell.

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This Facebook page is shared across 2 offices. Content on a shared page counts at 50% toward each office's score.

Also used by McGrath - Ballina/Lennox Head/Alstonville. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

61/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
30/ 40

Google: 21 reviews · 4.6★ · REA: 229 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
25/ 25

IG 1,318 followers · FB 12,481 followers

Strong multi-platform presence (13,799 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months142 sold by its agents
Current listingsNot fetched yet
Primary suburbByron Bay

Profile completeness

80%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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