Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

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Bronze

McGrath Brighton

Real Estate AgencyMcGrath

Balaclava, VICInstagramFacebookLinkedIn
3 agents59th of 268 McGrath officesActive in 2 suburbs177 sold (top agents)

4.5 stars

Latest review: 2 months ago

No LinkedIn page

Add LinkedIn →

35 /100 brand avg

McGrath benchmark

3/3 graded

Agent coverage

Bronze
44/100
Agency Score
BronzeSilver

16 pts to Silver

Your next moves

  • 1

    Lift average score by 36 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

  • 3

    Add your missing company social pages

    Vendors check your social presence

    Company LinkedIn page, Company Facebook page, Company Instagram currently empty.

Score breakdown

Posting Consistency

Avg cadence across the office

19

Audience Engagement

Avg interaction per follower

67

Reputation & Reviews

Trust signals across platforms

97

Video Presence

Share of video posts

4

Creative Quality

Visual quality and consistency

60

Reach & Amplification

Organic and paid reach

60

Social proof

GOOGLE
4.5 stars

320 Google reviews

Latest review: 2 months ago

REALESTATE.COM.AU
3 agents
177 sales last 12mo
FACEBOOK

No data

Builds trust with your local audience.

Set up page

Facebook ads

No Facebook pages detected for this office

No data

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
1
agents
Facebook
2
agents
LinkedIn
3
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

66/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
35/ 40

Google: 320 reviews · 4.5★ · REA: 341 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
21/ 25

IG 950 followers · FB 141 followers

Strong multi-platform presence (1,091 followers). Wide enough to surface in AI search.

Content Consistency
Weak
4/ 20

Office activity score: 19/100

Posting too infrequently. Aim for 3+ posts a week.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

40%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook pageAdd Facebook →
  • Company InstagramAdd Instagram →
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • St Kilda
    3182
    2 agents
  • Balaclava
    3183
    1 agent
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Your competitive position

#2 of 3 offices

in Balaclava

Top 67% in your area#2 of 3
BottomTop
Bronze

44

Office Score

-1 vs area

45

Area Avg

Posting-22 vs avg
Engagement+36 vs avg
Video-19 vs avg
Creative+33 vs avg
Reach+42 vs avg
Inside McGrath#10 of 39 in VIC

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