The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.
McDonald Upton - ESSENDON
Real Estate Agency · Independent office
Google not yet matched
12/12 graded
Agent roster
45/100
AI visibility · Building
15 pts to Silver
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- Full breakdown across all 7 score dimensions
- Office next moves with point maths
- Agent leaderboard inside your office
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Market footprint
McDonald Upton - ESSENDON is a 12-agent independent office in Ascot Vale, VIC, active across 4 suburbs, with 602 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
Appears for
Where the office works
- Essendon30409 agents
- Ascot Vale30321 agent
- Greenvale30591 agent
- Moonee Ponds30391 agent
Your next moves
· Ascot Vale offices average 34#6 of 11 offices in Ascot Vale
2 points behind #5, 45 points behind #1.
Ask recent sellers for a Google review
+8 to #5Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.
Matching them adds about 8 points to your overall score, enough to take #5.
Get more of your agents posting
+4 to #5Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.
Matching them adds about 4 points to your overall score, enough to take #5.
Your competitive position
Rank in
Ascot Vale
Office area#6 of 11 scored offices
2 points behind #5, 45 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
30
Office score
-4 vs area34
Area avg
Top offices in Ascot Vale
Office scores combine each office's own channels with its agent roster.
Digital presence breakdown
· Office channels 65%, agent roster 35%Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
Agents at this office· 12
Recent posts
· Office pages, last 30 daysQuiet stretch
No office posts in the last 30 days. The most recent was 116 days ago. Posting consistency drops fast when the office goes quiet.
AI Search Visibility
Strengthen content consistency and paid amplification across the office to boost AI recommendations.
Google: not connected · REA: 714 reviews · 5.0★
No Google reviews. Set up a Google Business Profile. It's the strongest signal.
IG present · FB 938 followers
Strong multi-platform presence (938 followers). Wide enough to surface in AI search.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
Facebook pages linked · No active ads
Even $5/day on your top posts dramatically expands AI's reach.
Recent sales activity
· Public dataProfile completeness
- Agency logo
- Brand colour
- Phone number
- Website
- Company LinkedIn pageAdd LinkedIn →
- Company Facebook page
- Company InstagramAdd Instagram →
- Google reviews connectedConnect Google →
- Facebook ads running
- At least 2 agents graded
Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
See your full agency grade. Free.
Verify as the principal of McDonald Upton - ESSENDON to unlock your full breakdown, next moves and agent roster.
- Full breakdown across all 7 score dimensions
- Office next moves with point maths
- Agent leaderboard inside your office
- Verified by SMS to your principal mobile
- Free during beta, takes 2 minutes
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Your competitive position
Rank in
Ascot Vale
Office area#6 of 11 scored offices
2 points behind #5, 45 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
30
Office score
-4 vs area34
Area avg
Top offices in Ascot Vale
Office scores combine each office's own channels with its agent roster.