The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Lay2 Real Estate - BAYSWATER logo
Bronze

Lay2 Real Estate - BAYSWATER

Real Estate AgencyIndependent office

4.9 · 174 reviews

Google

3/4 graded

Agent roster

63/100

AI visibility · Building

Bronze
41/100
Agency ScoreScored 15 Oct 2026
BronzeSilver

4 pts to Silver

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Market footprint

Lay2 Real Estate - BAYSWATER is a 4-agent independent office in Balga, WA, active across 2 suburbs, with 94 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

BayswaterPrimary suburbIndependentSingle office4 agents3 graded94 soldby its agents, 12 months4.9/5 on Google174 reviews

Where the office works

  • Bayswater
    6053
    3 agents
  • Balga
    6061
    1 agent

Your next moves

· Balga offices average 25

#3 of 12 offices in Balga

1 point behind #2, 10 points behind #1.

1

Ask recent sellers for a Google review

+5 to #2

Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.

Reputation and reviews scoreYou66vsAverage of #1 to #284

Matching them adds about 5 points to your overall score, enough to take #2.

2

Get more of your agents posting

+1 to #2

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou32vsAverage of #1 to #234

Matching them adds about 1 point to your overall score, enough to take #2.

Your competitive position

Rank in

Balga

Office area

#3 of 12 scored offices

1 point behind #2, 10 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 25% in your area#3 of 12
BottomTop
Bronze

41

Office score

+16 vs area

25

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+21 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster+17 vs avg

Top offices in Balga

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

66

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

32

Agents at this office· 4

Graded
3 of 4
Posted, 30 days
1 of 4
Agent posts, 30 days
1
Agents with a linked profile
Instagram
1
agents
Facebook
0
agents
LinkedIn
0
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.9/5

174 reviews on Google

Latest: 8 months ago

View reviews
realestate.com.au
94sold

by 4 agents, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Lay2 Real Estate - BAYSWATER has 174 reviews on Google

4.9average rating
See all on Google →
  • 8 months ago

    My partner and I have used Lay 2 Real Estate for two of our house sales. We cannot recommend any other agency. We first bought a property and Lay 2 was the agent selling that property. We gelled with Steve straight away. When it came time to sell our investment property, it was an easy decision to pick Lay 2. They gave us an idea of price when selling and well and truly delivered. This property was in Byford and the team had no issue moving the property down there, selling it off-market. We then decided to sell the property that we bought through Lay 2 and there was absolutely no decision on who else we would pick to sell it. Again, they well and truly delivered. Steve, backed by Tom and Mick are an excellent team. Lay 2 is the Go-To in Bayswater.

  • 9 months ago

    My experience with Mick Lay and his team at Lay2 Real Estate was fantastic. Mick works tirelessly for his customers 24/7 and has an amazing ability to communicate effectively with a wide range of people. I took a punt on going with a smaller family run firm, and I wasn't disappointed! Mick kept me in the loop the whole way through the process, and I received an incredible price for my property. I can't speak highly enough of Mick and his team. If you are considering an agent, you've found it!

  • 9 months ago

    Can’t recommend Julie Taylor enough!! Buying our home from her we really felt that she had our best interests at heart. Julie was very easy and genuine to deal with. She really handled us, as well as the whole process smoothly and simply. Perfect 👌🏼 I can’t wait for her to sell us our investment property in a couple years ;) 😉 thank you Julie! You’re the best!

    KazGoogle

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

63/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
36/ 40

Google: 174 reviews · 4.9★ · REA: 61 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
21/ 25

IG 500 followers · FB 986 followers

Strong multi-platform presence (1,486 followers). Wide enough to surface in AI search.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months94 sold by its agents
Current listingsNot fetched yet
Primary suburbBayswater

Profile completeness

90%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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