The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Home Road Real Estate logo
Bronze

Home Road Real Estate

Real Estate AgencyIndependent office

Morwell, VICInstagramFacebookLinkedInYouTube

4.8 · 51 reviews

Google

1/1 graded

Agent roster

54/100

AI visibility · Building

Bronze
18/100
Agency ScoreScored 15 Oct 2026
BronzeSilver

27 pts to Silver

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Market footprint

Home Road Real Estate is a 1-agent independent office in Morwell, VIC, active across 1 suburb, with 10 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

MorwellPrimary suburbIndependentSingle office1 agent1 graded10 soldby its agents, 12 months4.8/5 on Google51 reviews

Where the office works

  • Morwell
    3840
    1 agent

Your next moves

· Morwell offices average 16

#3 of 7 offices in Morwell

4 points behind #2, 8 points behind #1.

1

Ask recent sellers for a Google review

+5 to #2

Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.

Reputation and reviews scoreYou42vsAverage of #1 to #260

Matching them adds about 5 points to your overall score, enough to take #2.

2

Get more of your agents posting

+1

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou10vsAverage of #1 to #212

Matching them adds about 1 point to your overall score, closing in on #2.

Your competitive position

Rank in

Morwell

Office area

#3 of 7 scored offices

4 points behind #2, 8 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 43% in your area#3 of 7
BottomTop
Bronze

18

Office score

+2 vs area

16

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+4 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster+2 vs avg

Top offices in Morwell

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

42

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

10

Agents at this office· 1

Graded
1 of 1
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
0
agents
LinkedIn
0
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.8/5

51 reviews on Google

Latest: 2 months ago

View reviews
realestate.com.au
10sold

by 1 agent, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Home Road Real Estate has 51 reviews on Google

4.8average rating
See all on Google →
  • 2 months ago

    Home Road Real Estate have gone above and beyond for me when no one else would! They supported me through an insurance claim when I was left high and dry by my prior real estate after an accident from a neighbouring property. Charmaine was an absolute pleasure to deal with and was all in before we even spoke about contracts or money. She treated me like a person and not a means for financial gain. She looked after me and saw me through the year long claim. My loyalty to her and her team is concrete. Her colleague Ashley did not waste time getting my place rented after 5 days on the market at the price I wanted. Absolutely Legend! It has been such an easy and care free process. There is nowhere else I would go and I was already recommending Home Road Real Estate to everyone after my first interaction with Charmaine. Honestly she is a gun and good at what she does. She knows her stuff and I am confident I would not get even close to the kind of service I get from Home Road Real Estate from anywhere or anyone else. Thank you HRR! I appreciate all your hard work so far and look forward to the rest of my years with you.

    AnnaGoogle
  • 4 months ago

    Charmaine and her team are next level A1 in achieving results and fast. Dedicated, resourceful, focused and on a mission...so glad to have found your agency Charmaine...thank you greatly! Amzing results

  • 5 months ago

    I would strongly advise against renting through Home Road Real Estate. My experience has been extremely disappointing from the beginning. Communication is poor, and I have found the owner to be unprofessional, aggressive, and unwilling to listen to tenants’ concerns. Rather than working collaboratively to resolve issues, I often felt dismissed and spoken to disrespectfully. Maintenance requests are frequently ignored or delayed, and there seems to be a reluctance to spend money on necessary repairs. At times, it felt as though they were more focused on avoiding costs than ensuring the property was safe and habitable. We even experienced situations where we felt pressured to pay for things that should not have been our responsibility. We moved into a property that was not in a suitable condition, and throughout our tenancy I have felt that tenant welfare is not a priority. There appears to be little interest in reporting issues to property owners if it means requesting funds for repairs. I have rented through several real estate agencies over the years and have never experienced such poor treatment or lack of professionalism. I am counting down the days until my lease ends so I can move on and no longer have to deal with this agency. Based on my experience, I would not recommend Home Road Real Estate.

    AnonymousGoogle

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

54/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
30/ 40

Google: 51 reviews · 4.8★ · REA: 13 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
18/ 25

IG present · FB present

Great start with 0 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months10 sold by its agents
Current listingsNot fetched yet
Primary suburbMorwell

Profile completeness

60%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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