The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Real Estate Agency · Independent office
4.2 · 31 reviews
4/4 graded
Agent roster
56/100
AI visibility · Building
20 pts to Silver
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Follett & Co. - BRIGHTON is a 4-agent independent office in Brighton, VIC, active across 3 suburbs, with 67 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
Appears for
Where the office works
#11 of 17 offices in Brighton
37 points behind #1.
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Rank in
Brighton
Office area#11 of 17 scored offices
37 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
25
Office score
-10 vs area35
Area avg
Office scores combine each office's own channels with its agent roster.
Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
We selected and appointed Justin and Troy to sell our property after going through the usual agent evaluation meetings. Our property was in a boutique development, and we identified the synergy with Follett & Co, being a boutique real estate agency. They presented meaningful and useful information, and their proposed strategy and appraisal price points were realistic and in line with our own market knowledge and expectations. They were also very realistic and reasonable when it came to negotiating the commission. Once the sales authorization was signed things moved quickly. Within three days Justin coordinated the minimal styling required, copywriter, floorplan and photography were completed, all marketing was signed off late Thursday, the property went live online Friday, board installed Saturday morning, and our first Open Inspection was held that afternoon. Justin and Troy secured a written offer during the first week, and by Friday our property was sold. 7 days from going live online to an unconditional contract! That’s impressive! Justin and Troy continued the excellent communication leading up to settlement day, as did Rachel and Ava in their respective support roles. We would strongly recommend Follett & Co for anyone who is considering selling their property. They are a very professional team and easy to work with. Jane & Wayne
DO NOT USE FOLLETT & Co. We wish we could rate Justin ZERO. There are LOTS of agents around. Don't risk your valuable home, time and money with Justin. We found Justin to be extremely UNPROFESSIONAL and completely UNTRUSTWORTHY. He didn’t answer calls or provide updates after inspections. It was an incredibly FRUSTRATING experience. Imagine what he's doing with potential buyers! We found Justin to be highly INSECURE. His behaviour was often shockingly INFANTILE. THIS WAS OUR EXPERIENCE. DO NOT LET IT BE YOURS. Follet & Co Team: saying "we are unable to find any record of you" and "this may have been left in error " and "this was may have been intended for another agency" is SO LAME, you have worn it out. This is a typical Justin Follett response in an effort to discredit BAD REVIEWS. For clarity: This review is intended for Justin Follett of Follett & Co. This review accurately describes our experience. It has been left to WARN the unsuspecting public before they waste their money using this agent.
I haven’t decided what I’ll do with my place for many reasons, but I was very impressed with my discussions with Justin and Troy. I appreciated their time and professionalism and if I decide to sell will be in contact with them again.
Quiet stretch
No office posts in the last 30 days. The most recent was 185 days ago. Posting consistency drops fast when the office goes quiet.
Strengthen content consistency and paid amplification across the office to boost AI recommendations.
Google: 31 reviews · 4.2★ · REA: 66 reviews · 5.0★
Strong review authority across plenty of credible sources for AI to cite.
IG present · FB 420 followers
Great start with 420 combined followers. Push past 500 to strengthen credibility.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
Facebook pages linked · No active ads
Even $5/day on your top posts dramatically expands AI's reach.
Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
Verify as the principal of Follett & Co. - BRIGHTON to unlock your full breakdown, next moves and agent roster.
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Rank in
Brighton
Office area#11 of 17 scored offices
37 points behind #1.
Offices are ranked against every scored office in the same city, on the office score shown above.
25
Office score
-10 vs area35
Area avg
Office scores combine each office's own channels with its agent roster.