The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Follett & Co. - BRIGHTON logo
Bronze

Follett & Co. - BRIGHTON

Real Estate AgencyIndependent office

4.2 · 31 reviews

Google

4/4 graded

Agent roster

56/100

AI visibility · Building

Bronze
25/100
Agency ScoreScored 15 Oct 2026
BronzeSilver

20 pts to Silver

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Market footprint

Follett & Co. - BRIGHTON is a 4-agent independent office in Brighton, VIC, active across 3 suburbs, with 67 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

Brighton EastPrimary suburbIndependentSingle office4 agents4 graded67 soldby its agents, 12 months4.2/5 on Google31 reviews

Where the office works

  • Brighton East
    3187
    2 agents
  • Brighton
    3186
    1 agent
  • Malvern East
    3145
    1 agent

Your next moves

· Brighton offices average 35

#11 of 17 offices in Brighton

37 points behind #1.

1

Ask recent sellers for a Google review

+14 to #8

Reviews are the first thing a seller checks, and the top signal AI uses to recommend offices.

Reputation and reviews scoreYou26vsAverage of #8 to #979

Matching them adds about 14 points to your overall score, enough to take #8.

Your competitive position

Rank in

Brighton

Office area

#11 of 17 scored offices

37 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 65% in your area#11 of 17
BottomTop
Bronze

25

Office score

-10 vs area

35

Area avg

PostingNo data
EngagementNo data
Reputation and reviews-22 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-6 vs avg

Top offices in Brighton

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

26

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

25

Agents at this office· 4

Graded
4 of 4
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
1
agents
LinkedIn
2
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.2/5

31 reviews on Google

Latest: 6 months ago

View reviews
realestate.com.au
67sold

by 4 agents, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Follett & Co. - BRIGHTON has 31 reviews on Google

4.2average rating
See all on Google →
  • 6 months ago

    We selected and appointed Justin and Troy to sell our property after going through the usual agent evaluation meetings. Our property was in a boutique development, and we identified the synergy with Follett & Co, being a boutique real estate agency. They presented meaningful and useful information, and their proposed strategy and appraisal price points were realistic and in line with our own market knowledge and expectations. They were also very realistic and reasonable when it came to negotiating the commission. Once the sales authorization was signed things moved quickly. Within three days Justin coordinated the minimal styling required, copywriter, floorplan and photography were completed, all marketing was signed off late Thursday, the property went live online Friday, board installed Saturday morning, and our first Open Inspection was held that afternoon. Justin and Troy secured a written offer during the first week, and by Friday our property was sold. 7 days from going live online to an unconditional contract! That’s impressive! Justin and Troy continued the excellent communication leading up to settlement day, as did Rachel and Ava in their respective support roles. We would strongly recommend Follett & Co for anyone who is considering selling their property. They are a very professional team and easy to work with. Jane & Wayne

  • 6 months ago

    DO NOT USE FOLLETT & Co. We wish we could rate Justin ZERO. There are LOTS of agents around. Don't risk your valuable home, time and money with Justin. We found Justin to be extremely UNPROFESSIONAL and completely UNTRUSTWORTHY. He didn’t answer calls or provide updates after inspections. It was an incredibly FRUSTRATING experience. Imagine what he's doing with potential buyers! We found Justin to be highly INSECURE. His behaviour was often shockingly INFANTILE. THIS WAS OUR EXPERIENCE. DO NOT LET IT BE YOURS. Follet & Co Team: saying "we are unable to find any record of you" and "this may have been left in error " and "this was may have been intended for another agency" is SO LAME, you have worn it out. This is a typical Justin Follett response in an effort to discredit BAD REVIEWS. For clarity: This review is intended for Justin Follett of Follett & Co. This review accurately describes our experience. It has been left to WARN the unsuspecting public before they waste their money using this agent.

  • a year ago

    I haven’t decided what I’ll do with my place for many reasons, but I was very impressed with my discussions with Justin and Troy. I appreciated their time and professionalism and if I decide to sell will be in contact with them again.

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

Quiet stretch

No office posts in the last 30 days. The most recent was 185 days ago. Posting consistency drops fast when the office goes quiet.

AI Search Visibility

56/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
31/ 40

Google: 31 reviews · 4.2★ · REA: 66 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
19/ 25

IG present · FB 420 followers

Great start with 420 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months67 sold by its agents
Current listingsNot fetched yet
Primary suburbBrighton East

Profile completeness

90%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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