Scores roll up from individual agent grades. Empty sections become claimable when this office is verified by a principal.

First National Bairstow Kerr logo
Bronze

First National Bairstow Kerr

Real Estate AgencyFirst National

Mount Barker, WAInstagramFacebookLinkedIn
4 agents57th of 376 First National officesActive in 4 suburbs52 sold (top agents)

4.8 stars

Latest review: 7 months ago

No LinkedIn page

Add LinkedIn →

16 /100 brand avg

First National benchmark

4/4 graded

Agent coverage

Bronze
19/100
Agency Score
BronzeSilver

41 pts to Silver

Your next moves

  • 1

    Lift average score by 61 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

  • 3

    Add your missing company social pages

    Vendors check your social presence

    Company LinkedIn page, Company Facebook page currently empty.

Score breakdown

Posting Consistency

Avg cadence across the office

16

Audience Engagement

Avg interaction per follower

41

Reputation & Reviews

Trust signals across platforms

73

Video Presence

Share of video posts

8

Creative Quality

Visual quality and consistency

41

Reach & Amplification

Organic and paid reach

0

Social proof

GOOGLE
4.8 stars

177 Google reviews

Latest review: 7 months ago

REALESTATE.COM.AU
4 agents
52 sales last 12mo
FACEBOOK

No data

Builds trust with your local audience.

Set up page

Facebook ads

Office has 1 Facebook page but no live ads

No ads

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
1
agents
Facebook
1
agents
LinkedIn
2
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

64/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Strong
36/ 40

Google: 177 reviews · 4.8★ · REA: 75 reviews · 4.9★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
19/ 25

IG 163 followers · FB 5 followers

Great start with 168 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
3/ 20

Office activity score: 16/100

Posting too infrequently. Aim for 3+ posts a week.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

50%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn pageAdd LinkedIn →
  • Company Facebook pageAdd Facebook →
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • Mount Barker
    6324
    1 agent
  • Orana
    6330
    1 agent
  • Spencer Park
    6330
    1 agent
  • Yakamia
    6330
    1 agent
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Your competitive position

#1 of 3 offices

in Mount Barker

Top 100% in your area#1 of 3
BottomTop
Bronze

19

Office Score

On par with area

19

Area Avg

Posting-1 vs avg
Engagement+28 vs avg
Video-2 vs avg
Creative+30 vs avg
Reach-8 vs avg
Inside First National#5 of 30 in WA

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