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Charles L. King & Co. First National - Echuca logo
Bronze

Charles L. King & Co. First National - Echuca

Real Estate AgencyCharles L. King & Co. First National

Echuca, NSWInstagramFacebookLinkedIn
11 agentsActive in 3 suburbs512 sold (top agents)

4.6 stars

Latest review: 3 months ago

No LinkedIn page

Add LinkedIn

17 /100 brand avg

Charles L. King & Co. First National benchmark

11/11 graded

Agent coverage

Bronze
17/100
Agency Score
BronzeSilver

43 pts to Silver

Your next moves

  • 1

    Lift average score by 63 points to hit Gold

    Sellers compare offices before choosing

    Coach your weakest agents on Posting Consistency and Video Presence. These two dimensions carry the most weight and respond fastest to change.

  • 2

    Ask recent sellers for a Google review

    Stays visible in local search

    Your review count is solid but the Reputation score has room to grow. A steady drip of new reviews keeps your agency ranking above quieter competitors.

  • 3

    Run a Facebook ads campaign

    Keeps your office in front of local vendors

    Paid reach is 40% of the Reach & Amplification dimension. A small monthly spend lifts the whole office's score.

Score breakdown

Posting Consistency

Avg cadence across the office

17

Audience Engagement

Avg interaction per follower

64

Reputation & Reviews

Trust signals across platforms

47

Video Presence

Share of video posts

6

Creative Quality

Visual quality and consistency

63

Reach & Amplification

Organic and paid reach

60

Social proof

GOOGLE
4.6 stars

231 Google reviews

Latest review: 3 months ago

REALESTATE.COM.AU
11 agents
512 sales last 12mo
FACEBOOK

No data

Builds trust with your local audience.

Set up page

Facebook ads

No Facebook pages detected for this office

No data

Posting & presence

Posts published (30d)
-
Active posters (30d)
-
By platform
-
Platform inventory
Instagram
8
agents
Facebook
2
agents
LinkedIn
7
agents
YouTube
0
absent
TikTok
0
absent

AI Search Visibility

67/100Strong

Likely to surface when buyers ask AI assistants about offices in the area.

LowHigh
Review Authority
Strong
35/ 40

Google: 231 reviews · 4.6★ · REA: 189 reviews · 5.0★

Strong review authority across plenty of credible sources for AI to cite.

Social Presence
Strong
23/ 25

IG 3,517 followers · FB 1,085 followers

Strong multi-platform presence (4,602 followers). Wide enough to surface in AI search.

Content Consistency
Weak
3/ 20

Office activity score: 17/100

Posting too infrequently. Aim for 3+ posts a week.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Profile completeness

50%
  • Agency logo
  • Brand color
  • Phone number
  • Website / domain
  • Company LinkedIn pageAdd LinkedIn
  • Company Facebook pageAdd Facebook
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 3 agents graded

Service footprint

  • Moama
    2731
    7 agents
  • Echuca
    3564
    4 agents
  • MOAMA
    2731
    1 agent
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Your competitive position

#3 of 5 offices

in Echuca

Top 75% in your area#3 of 5
BottomTop
Bronze

17

Office Score

-17 vs area

34

Area Avg

Posting-14 vs avg
Engagement+40 vs avg
Video-11 vs avg
Creative+43 vs avg
Reach+46 vs avg
Inside Charles L. King & Co. First National#1 of 1 nationally
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