The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Appleby Real Estate logo
Bronze

Appleby Real Estate

Real Estate AgencyIndependent office

4.1 · 179 reviews

Google

1/1 graded

Agent roster

43/100

AI visibility · Building

Bronze
15/100
Agency ScoreScored 21 Oct 2026
BronzeSilver

30 pts to Silver

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Market footprint

Appleby Real Estate is a 1-agent independent office in Boronia, VIC, active across 1 suburb, with 17 sales by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

BoroniaPrimary suburbIndependentSingle office1 agent1 graded17 soldby its agents, 12 months4.1/5 on Google179 reviews

Where the office works

  • Boronia
    3155
    1 agent

Your next moves

· Boronia offices average 21

#7 of 11 offices in Boronia

4 points behind #6, 34 points behind #1.

1

Get more of your agents posting

+19 to #3

Roster adoption and quality are 35% of the office score. A team where everyone is switched on beats one or two stars carrying the rest.

Agent roster scoreYou3vsAverage of #4 to #628

Matching them adds about 19 points to your overall score, enough to take #3.

2

Add video to the office feed

+1

Video reaches around 3x further than photos and shows vendors the office can market a home.

Video presence scoreYouNot scored yetvsAverage of #4 to #620

Matching them adds about 1 point to your overall score, closing in on #6.

Your competitive position

Rank in

Boronia

Office area

#7 of 11 scored offices

4 points behind #6, 34 points behind #1.

Offices are ranked against every scored office in the same city, on the office score shown above.

Top 64% in your area#7 of 11
BottomTop
Bronze

15

Office score

-6 vs area

21

Area avg

PostingNo data
EngagementNo data
Reputation and reviews+12 vs avg
VideoNo data
CreativeNo data
ReachNo data
Agent roster-16 vs avg

Top offices in Boronia

Office scores combine each office's own channels with its agent roster.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

50

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

3

Agents at this office· 1

Graded
1 of 1
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
0
agents
LinkedIn
1
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
4.1/5

179 reviews on Google

Latest: 11 months ago

View reviews
realestate.com.au
17sold

by 1 agent, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Appleby Real Estate has 179 reviews on Google

4.1average rating
See all on Google →
  • 11 months ago

    We can not thank Wayne Sewell enough for the fabulous service he provided to us. Wayne knows the residential market inside out, he guided us through the listing and selling process, gave us realistic expectations and provided sound advice. His honest, thoughtful and calm approach assisted us to a successful end result. We are very happy vendors. Thank you Wayne. Regards, Campbell.

  • a year ago

    This real state are and look the most dodgy real state in Victoria. They dont respond your emails, to make an appointment is a nightmare, which you will never get. They dont follow the protocols honestly and correctly. I havent had an issue with other real states regarding selling houses before the auction and not communicating to the other interested parties. Its just simply unetical, not honest and not respectful with the victoria laws. I would be concerned if this real state is looking after my home to sell because they can asviced you to do things that are not ethical or right. They can be cheaper than others but you get what you pay for. I hope someone reads this message and think 100 times before making the desicion to go with them. Good luck.

    CrGoogle
  • a year ago

    Clearing emails then badgering the client to check if they received said email is not property management. Adding value by reading the email/communication from a tenant and making a prudent decision on behalf of the client/landlord is what is expected. If I could provide a negative score I would because all the so called property manager could do was, in his words, “clear my emails”. Zero respect for our time when we made it clear to streamline communication to a given day and make decisions on our behalf. Instead it was micro management at every step. Simple calculations had to be broken down into atomic detail with an email and phone call. The time spent dealing with these clowns meant that $120 dollar action items were costing the involvement of 3 people at 2 hours each. Not a good return on what is supposed to be passive investment. If their strategy is to annoy the crap out of the client/landlord to point they want to consider selling because it’s so onerous to deal with them….good job! Don’t go backwards trying to compromise and coach this mob in an effort to help them to help you. They don’t listen, are deluded in believing they’re doing a great job and will gobble up your hard earned time and frustrate the hell out of you. Better off managing the property yourself or if indeed you find someone striving for excellence and is property management only let me know.

    Enola GayGoogle

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

This Instagram page is shared across 2 offices. Content on a shared page counts at 50% toward each office's score.

Also used by Appleby - Bayswater. An office-level page restores full credit.

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

43/100Building

Strengthen content consistency and paid amplification across the office to boost AI recommendations.

LowHigh
Review Authority
Growing
19/ 40

Google: 179 reviews · 4.1★ · REA: 2 reviews · 5.0★

Good foundation. Growing Google reviews will have the biggest impact.

Social Presence
Strong
18/ 25

IG present · FB present

Great start with 0 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months17 sold by its agents
Current listingsNot fetched yet
Primary suburbBoronia

Profile completeness

60%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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