LJ Hooker

Properti powering LJ Hooker

Overview

LJ Hooker, one of Australia’s most iconic real estate brands, partnered with Properti.ai to revolutionise its marketing operations. By integrating Canva Enterprise with Properti’s Social Hub automation engine, the franchise network has slashed content creation time, increased efficiency, and maintained strict brand consistency, all while driving greater customer engagement.

The Challenge

• Time-consuming processes: Creating branded marketing materials took up to 45 minutes per post.

• Consistency at scale: With hundreds of offices and agents, maintaining brand compliance across all assets was a major challenge.

• Rising costs: Local offices were spending heavily on marketing and creative production.

Properti cuts LJ hookers content creation time

The Solution

Properti deployed its Social Hub automation engine, seamlessly connecting Canva Enterprise with LJ Hooker’s CRM. This allowed property and agent data to automatically populate into pre-approved Canva templates, enabling fast, compliant, and scalable content creation.

Key capabilities delivered:

• Automation of property-specific templates

• Direct CRM-to-Creative integration

• Distribution of assets across social, digital, print, and advertising channels

• Brand compliance built into every workflow

Stephen Gervois cites Properti as a masterstroke for LJ Hooker

The Results

• Content creation time cut from 45 minutes to 3 minutes per post

• 20,000+ brand assets produced in 6 months

• 15x increase in content production efficiency

• $20,000 saved in local marketing costs (single office example)

Customer voices:

“Implementing Properti’s marketing and social media has proven to be a masterstroke for LJ Hooker.”

– Stephan Gervois, GM Marketing, LJ Hooker

“As a result of Canva and Properti, we’ve been able to continue our social media activity and save around $20,000.”

– Nick Ploubidis, Principal, LJ Hooker Kensington | Unley

Why It Works

The partnership created a central ecosystem for design, content creation, and amplification across the LJ Hooker network. Agents gained the ability to produce more campaigns, faster, while head office maintained peace of mind around brand compliance.

For agents: More posts, less time, lower costs.

For head office: Scale, consistency, and control.

For customers: More engaging, relevant content.