“Implementing Properti’s marketing and social media has proven to be a masterstroke for LJ Hooker – Stephan Gervois, GM Marketing, LJ Hooker”
Properti Team
The challenge
LJ Hooker faced slow content creation (45 mins per post), difficulty maintaining brand consistency across hundreds of offices, and rising marketing costs at the local level
The solution
Properti’s Social Hub linked LJ Hooker’s CRM with Canva, auto-filling templates to create property-specific, brand-compliant content. Agents could quickly produce and distribute assets across social, digital, print, and ad channels.
The result
LJ Hooker cut content creation from 45 to 3 minutes per post, produced 20,000+ assets in 6 months, achieved 15x efficiency, and saved $20,000 in local marketing costs.
Properti powering LJ Hooker
Overview
LJ Hooker, one of Australia’s most iconic real estate brands, partnered with Properti.ai to revolutionise its marketing operations. By integrating Canva Enterprise with Properti’s Social Hub automation engine, the franchise network has slashed content creation time, increased efficiency, and maintained strict brand consistency, all while driving greater customer engagement.
The Challenge
Time-consuming processes: Creating branded marketing materials took up to 45 minutes per post.
Consistency at scale: With hundreds of offices and agents, maintaining brand compliance across all assets was a major challenge.
Rising costs: Local offices were spending heavily on marketing and creative production.
Properti cuts LJ hookers content creation time
The Solution
Properti deployed its Social Hub automation engine, seamlessly connecting Canva Enterprise with LJ Hooker’s CRM. This allowed property and agent data to automatically populate into pre-approved Canva templates, enabling fast, compliant, and scalable content creation.
Key capabilities delivered:
Automation of property-specific templates
