The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Real Estate Agency · Independent office
2.6 · 43 reviews
1/1 graded
Agent roster
39/100
AI visibility · Building
41 pts to Silver
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Urban Activation is a 1-agent independent office in VIC, with 1 sale by its agents in the last 12 months. This is what sellers find when they compare offices in this area.
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41 pts to SilverOffice page posting and video carry the most weight after the roster and respond fastest to change. Coach your quietest agents at the same time.
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Stays visible in local searchYour review count is solid but the Reputation score has room to grow. A steady drip of new reviews keeps your agency ranking above quieter competitors.
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Posting consistency
Office page posting cadence
Audience engagement
Interaction per follower on office pages
Reputation and reviews
Google and Facebook reviews
Video presence
Share of video posts, plus YouTube
Creative quality
Like rate on office posts
Reach and amplification
Organic and paid Facebook reach
Agent roster
Adoption and quality of your team
In my 40 years of investing in various types of properties in multiple countries all over the world this is the most unprofessional organization I have ever experienced. The staff I dealt with - in particular Matt George and Jonti Merkin - seemed to have minimal understanding of the parties involved, the circumstances, and the agreements/contracts. Matt, whom I have never met and had no previous experience with until closer to settlement said to me “this is way over your head” and “you should go listen to your lawyer” (which I have proof of through email) when I tried to point out discrepancies and incongruent communication in regards to the final inspection and settlement process. Given I run 2 successful businesses, have a substantial investment portfolio, and earn more the 97-98% of the population - his comments seem to reflect an individual who is uneducated, sexist, and immature. Asking questions and calling urban activation representatives on their actions and words are considered “mean” - a deflection which avoids taking responsibility and accountability for their ignorance and errors. Spending millions on a property and being treated so poorly is shocking. I recommend avoiding anything to do with this company and in particular Matt George. Hopefully Urban activation will provide employees appropriate training before they set them loose to deal with customers. Dr CG
As a former tenant renting here, and with multiple investment properties of my own, I found Adam at Urban Activation to be professional and helpful throughout. This was in spite of having a landlord that I felt was grossly unreasonable in my lease break situation. While the landlord wasn’t reasonable in my view, Adam as the agent remained so throughout. Including during challenging correspondence etc. Thanks for your professionalism Adam, and I think that this agency does well to balance the property owner and tenant relationship with professionalism even in challenging times.
Exceptional service from Adam and the team! I recently applied for a property in Windsor, submitting all documents on January 17, 2025. Impressively, Adam's team turned around the contract in under three business days. Their efficiency and professionalism exceeded my expectations. I'm thrilled with the experience and look forward to moving in!
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Google: 43 reviews · 2.6★ · REA: no reviews
Solid on Google. Add REA reviews to give AI a second authoritative source.
IG present · FB present
Great start with 0 combined followers. Push past 500 to strengthen credibility.
Office activity score: 0/100
No recent posts. Start posting consistently so AI has fresh material to index.
Facebook pages linked · No active ads
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Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.
Verify as the principal of Urban Activation to unlock your full breakdown, next moves and agent roster.
Not the principal? Forward this page to them.
An agent here? Get your own grade →
Not enough offices in VIC to rank
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