The office score combines the office's own channels with its agent roster. Scores and coverage are based on available public data.

Urban Activation logo
Bronze

Urban Activation

Real Estate AgencyIndependent office

2.6 · 43 reviews

Google

1/1 graded

Agent roster

39/100

AI visibility · Building

Bronze
4/100
Agency ScoreScored 15 Oct 2026
BronzeSilver

41 pts to Silver

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Market footprint

Urban Activation is a 1-agent independent office in VIC, with 1 sale by its agents in the last 12 months. This is what sellers find when they compare offices in this area.

Appears for

IndependentSingle office1 agent1 graded1 soldby its agents, 12 months2.6/5 on Google43 reviews

Where the office works

No service area data on file yet.

Your next moves

1

Get 1 more agent graded

Unlocks agency score

We need 2 graded agents before publishing your office's overall score. Today only 1 of 1 are graded.

2

Lift the office score by 41 points to reach Silver

41 pts to Silver

Office page posting and video carry the most weight after the roster and respond fastest to change. Coach your quietest agents at the same time.

3

Ask recent sellers for a Google review

Stays visible in local search

Your review count is solid but the Reputation score has room to grow. A steady drip of new reviews keeps your agency ranking above quieter competitors.

Your competitive position

Not enough offices in VIC to rank

As more offices are scored in your area, you'll appear here.

Digital presence breakdown

· Office channels 65%, agent roster 35%
Office channels65%

Posting consistency

Office page posting cadence

No data

Audience engagement

Interaction per follower on office pages

No data

Reputation and reviews

Google and Facebook reviews

12

Video presence

Share of video posts, plus YouTube

No data

Creative quality

Like rate on office posts

No data

Reach and amplification

Organic and paid Facebook reach

No data
Agent roster35%

Agent roster

Adoption and quality of your team

1

Agents at this office· 1

Graded
1 of 1
Posted, 30 days
-
Agent posts, 30 days
-
Agents with a linked profile
Instagram
0
agents
Facebook
0
agents
LinkedIn
0
agents
YouTube
0
agents
TikTok
0
agents

Social proof

Google
2.6/5

43 reviews on Google

Latest: 11 months ago

View reviews
realestate.com.au
1sold

by 1 agent, last 12 months

View office on REA
Facebook
Office page linked

Agents tracked separately

Open page

Facebook ads

No Facebook pages detected for this office

No data

What clients say · Public

Urban Activation has 43 reviews on Google

2.6average rating
See all on Google →
  • 9 months ago

    In my 40 years of investing in various types of properties in multiple countries all over the world this is the most unprofessional organization I have ever experienced. The staff I dealt with - in particular Matt George and Jonti Merkin - seemed to have minimal understanding of the parties involved, the circumstances, and the agreements/contracts. Matt, whom I have never met and had no previous experience with until closer to settlement said to me “this is way over your head” and “you should go listen to your lawyer” (which I have proof of through email) when I tried to point out discrepancies and incongruent communication in regards to the final inspection and settlement process. Given I run 2 successful businesses, have a substantial investment portfolio, and earn more the 97-98% of the population - his comments seem to reflect an individual who is uneducated, sexist, and immature. Asking questions and calling urban activation representatives on their actions and words are considered “mean” - a deflection which avoids taking responsibility and accountability for their ignorance and errors. Spending millions on a property and being treated so poorly is shocking. I recommend avoiding anything to do with this company and in particular Matt George. Hopefully Urban activation will provide employees appropriate training before they set them loose to deal with customers. Dr CG

  • 11 months ago

    As a former tenant renting here, and with multiple investment properties of my own, I found Adam at Urban Activation to be professional and helpful throughout. This was in spite of having a landlord that I felt was grossly unreasonable in my lease break situation. While the landlord wasn’t reasonable in my view, Adam as the agent remained so throughout. Including during challenging correspondence etc. Thanks for your professionalism Adam, and I think that this agency does well to balance the property owner and tenant relationship with professionalism even in challenging times.

  • a year ago

    Exceptional service from Adam and the team! I recently applied for a property in Windsor, submitting all documents on January 17, 2025. Impressively, Adam's team turned around the contract in under three business days. Their efficiency and professionalism exceeded my expectations. I'm thrilled with the experience and look forward to moving in!

Recent posts

· Office pages, last 30 days
Office posts
0
Instagram
0
Facebook
0
YouTube
0

No posts collected yet

We've found the office pages but haven't scanned their posts yet. Check back in 24 hours.

AI Search Visibility

39/100Building

Strengthen content consistency and review authority across the office to boost AI recommendations.

LowHigh
Review Authority
Growing
15/ 40

Google: 43 reviews · 2.6★ · REA: no reviews

Solid on Google. Add REA reviews to give AI a second authoritative source.

Social Presence
Strong
18/ 25

IG present · FB present

Great start with 0 combined followers. Push past 500 to strengthen credibility.

Content Consistency
Weak
0/ 20

Office activity score: 0/100

No recent posts. Start posting consistently so AI has fresh material to index.

Paid Amplification
Growing
6/ 15

Facebook pages linked · No active ads

Even $5/day on your top posts dramatically expands AI's reach.

Recent sales activity

· Public data
Sales in last 12 months1 sold by its agents
Current listingsNot fetched yet
Primary suburbNo data

Profile completeness

80%
  • Agency logo
  • Brand colour
  • Phone number
  • Website
  • Company LinkedIn page
  • Company Facebook page
  • Company Instagram
  • Google reviews connected
  • Facebook ads running
  • At least 2 agents graded

Office data sourced from public real estate listings and the office's own social pages. Scores calculated from publicly available activity.

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